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Using Abacus to calculate marketing responses is a lot easier than counting on your toes. Abacus models consumer behavior based on purchase information from more than 1,500 consumer catalogs to help catalog marketers target consumers. Abacus can supply clients with lists of prospective customers as well as help them optimize and analyze their own mailing lists. The company also sells information reports on product sales and consumer behavior within certain markets. Abacus works with publishers to increase subscription responses and assists clients in business-to-business...
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Employees are “Satisfied” 4 ratings
100% of the CEO 2 ratings
Brian M. Rainey
Accepted Offer – Interviewed in New York, NY (US) Sep 2012 – Reviewed Jan 31, 2014
Interview Details Pretty simple. Just make sure you know about offline data and online targeting and DSP's. – Full Interview
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