Liberty National Life
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Liberty National

Liberty National Life – Why Work For Us?

There's one company dedicated to helping you realize and achieve your worthwhile goals - Liberty National Life Insurance Company

Liberty National presents what could be the biggest opportunity of your life; it could open the door to an outstanding income and a whole new lifestyle. We rely on proven methods and capable sales representatives. People of all walks of life have joined us, and you can too.

We believe we have just what you're looking for in a career. Take a tour of the Liberty National opportunity, hear our people tell their stories, and start living the dream today!

What does your perfect company look like?

  • Stable company
  • Financial rewards
  • Unlimited growth opportunity
  • Job satisfaction and security
  • Advancement opportunities
  • Personal recognition and awards

Who is Liberty National?


Liberty National is an innovative sales and marketing organization undergoing the greatest expansion efforts in our Company’s rich history

  • In business since 1900
  • Thousands of Sales Agents and Managers in Branch Offices across the U.S.
  • Licensed in 49 states
  • Markets its products to the 95 million* uninsured Americans through in-home sales and at the workplace 
  • Wholly owned subsidiary of Torchmark Corporation, a financial services holding company listed on the New York Stock Exchange

*LIMRA International, Sept. 2011

Company Stability


Liberty National has been in business since 1900 and that's no accident

"Our Financial Strength Ratings indicate our consistent ability to pay customer claims."


For more than 35 consecutive years, Liberty National has earned one of the highest Financial Strength Ratings from insurance analysts, A.M. Best Company. Liberty National also earns consistent top ratings from reputable independent industry analysts:

  • A+ (Superior) Financial Strength Rating from A.M.Best Company (as of 6/14)
  • AA- "Very Strong" Financial Strength Rating from Standard & Poor's (as of 7/13)
  • A1 Insurer's Financial Strength Rating from Moody's (as of 1/14)
  • A+ "Strong" for Insurer Financial Strength Rating by Fitch (as of 2/13)
  • Named to Ward's Top 50 Life-Health List (as of 7/13)

Our Company continues to thrive even during economic downturns because people become even more concerned about protecting assets during turbulent times. Our Company does well during normal economic times, but traditionally does even better during those that are not good.


Why Sales?


Did you know that sales is one of the highest-paid professions and the most recession proof jobs in the United States?


“Insurance sales is a win-win situation. It’s a winning situation for you because you make more money faster. And it’s a winning situation for our customers.”


One of the biggest myths about sales is that it’s a risky venture. Because when you think about it, the amount of money you make is up to you. After all, you're paid when you sell your product, and there is no limit on how many sales you can make.

With millions of uninsured Americans, you already have millions of prospects who need protection or more protection. You can feel good about the work you are doing, knowing you are helping to protect Americans from financial disaster.

Why Insurance?


Finding success in this profession is very rewarding because you know you're paid what you earn.

“Residual income can change your life.”


In insurance, other than licensing requirements, there are no educational degrees needed and no need for prior sales experience. Anybody who is willing to put forth effort and believes in the product being sold can make it in this field.

But why would insurance sales be one of the highest paid sales professions? Most people would respond, “Because everyone needs insurance.” Well, yes, everybody needs it, but there is another reason.

Residual Income


Shoe salespeople don’t make extraordinary incomes although everybody needs shoes. The big difference between insurance sales and other sales jobs is the residual income.

How does residual income work?


Agents are paid each month from policy renewals beginning the second policy year. Without this residual income, a sales person is only as good as his or her last sale. For individuals in any other sales field such as real estate or car sales, in order to increase their income, they have to increase the number of units they sell. At the beginning of each week, month, or year, they start over — what they’ve sold in the past doesn’t matter. They’re only paid for what they do in the present, but not the past.

Not so with insurance sales. Our Agents continue to make money from sales they made years and even decades ago. Make more money before you even get out of bed in the mornings!

Insurance sales do well during good and bad economic times – that's because people are interested in protecting assets that have taken many years to accumulate, or because they understand the need to ensure their families will be protected when the unexpected happens. Insurance is a secure career because people will always need insurance. Enjoy a satisfying career with Liberty National by helping people find the coverage that is right for their changing lifestyles.


Advancement Opportunities with 
Liberty National


At Liberty National, it's not "Who you know," it's "How you perform".

The opportunities with Liberty National are unlimited. You have the opportunity to choose your path - even into management. The future is always open to you.

You can be:

  • An Agent
  • A Supervising Agent
  • An Agency Director
  • An Agency Owner
  • A Director
  • A Senior Vice President
  • An Executive Vice President
  • The President

The "Promote Promotion" system allows individuals in the Company to seek and reach the highest level, based on their individual abilities, production, and growth. No caps, perceived or otherwise, are placed on their potential to achieve the next level of management.



World-class rewards are a Liberty National standard to those who are goal oriented

In addition to higher incomes, outstanding achievement at Liberty National is rewarded with exciting trips! Each year, hundreds of qualifiers and their guests attend Torch Club, our national sales convention held in various vacation hot spots.


  • 2013 - San Diego
  • 2012 - Dominican Republic
  • 2011 - Las Vegas
  • 2010 - Fontainebleau Resort, Miami
  • 2009 - Caribbean Cruise
  • 2008 - Puerto Rico
  • 2007 - Washington, D.C.

Liberty also rewards its leaders:

  • Torch Club Chairmen: Top Agent, Unit Manager, and Branch Manager
  • Chairman’s Club: Top 10 Agents, Unit Managers, and Branch Managers
  • Rookie Agent of the Year Award
  • Rookie Unit Manager of the Year Award
  • Rookie Branch Manager of the Year Award
  • Council of Champions: Top Branch Managers who serve in an advisory capacity to the Home Office for a one-year term
  • Senior Liberty Underwriter
  • Leader's Club
  • President's Club
  • President's Council
  • Management Achievement Award
  • New Agent Development Award

Liberty National Life Photos

Liberty National Life Reviews

145 Reviews
145 Reviews
Rating Trends

Recommend to a friend
Approve of CEO
Liberty National Life President and CEO Roger C. Smith
Roger C. Smith
88 Ratings

    it has been exceptional i learnt a lot

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - SAP FI Consultant  in  Johannesburg (South Africa)
    Current Employee - SAP FI Consultant in Johannesburg (South Africa)

    I have been working at Liberty National Life part-time for more than a year


    your career grows very well


    might not get much help from team members so you have to rely on your own research most of the times

    Advice to ManagementAdvice

    try and work on team development much more

    Positive Outlook
    Approves of CEO

Liberty National Life Interviews

Updated Sep 13, 2014
Updated Sep 13, 2014

Interview Experience

Interview Experience


Getting an Interview

Getting an Interview


Interview Difficulty


Interview Difficulty




    Management Ended Up to BE Sales Interview

    Anonymous Employee
    Anonymous Employee
    Interview Details

    I received a phone call from someone that said they saw my resume on a website (cannot remember which one). The recruiter asked me some general questions about my experience. The recruiter told me there were several positions in sales, back office and management available. I told the recruiter I was NOT interested in any sales positions.

    When I went to the interview, there were several other applicants there at the same time for interviews. All were taken individually for initial interviews. When I went in for my interview, I asked if the position was for sales. I was told the yes. I let the interviewer know that I specifically asked about not applying for sales positions. With all of my years of working, I know my strengths and opportunities. Sales is not my thing. They did not have any other positions available. I immediately ended the interview and left. As it turned out, several folks before me did the same thing.

    Overall, it was a complete waste of time.

    Interview Questions
    No Offer
    Negative Experience
    Easy Interview

Liberty National Life Awards and Accolades

Something missing? Add an award
A+ (Superior) Financial Strength Rating, A.M. Best Company, 2012
AA- (Very Strong) Financial Strength Rating, Standard & Poor's, 2012
A1 Insurer's Financial Strength Rating, Moody's, 2012
A+ (Strong) Insurer's Financial Strength Rating, Fitch, 2012
Top 50 Life-Health list, Ward Group, 2012
Show More

Additional Info

Headquarters Birmingham, AL
Size 1000 to 5000 Employees
Founded 1900
Type Subsidiary or Business Segment
Industry Insurance
Revenue £1 to £2 billion (GBP) per year

Liberty National Life Insurance carries a torch for financial security. The flagship subsidiary of Torchmark provides life and supplemental health insurance products throughout the US. Its products are targeted at middle-income families. It also sells directly to individuals and through workplace plans, using some 2,000 agents and more than 150 branch offices located in the majority of US states. Liberty National Life Insurance's health insurance offerings include coverage for cancer and critical illness, hospital intensive care, and accident protection. Its life insurance... More

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