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Nielsen – Why Work For Us?


Whether you’re eyeing markets in the next town or across continents, we understand the importance of knowing what consumers watch and buy.  That’s our passion and the very heart of our business.

We study consumers in more than 100 countries to give you the most complete view of trends and habits worldwide.  And we’re constantly evolving, not only in terms of where we measure, or who we measure, but in how our insights can help you drive profitable growth.

Whether your business is a multinational enterprise or a single storefront, we believe innovation is the key to success, in both what you create and how you market your products and ideas.  That’s why we continue to develop better solutions to help you meet the needs of today’s consumers, and find out where they’re headed next.

So let’s put our heads together.  We’ll bring our insight to your business and help you grow.



No matter what your major or background, Nielsen is looking for the next generation of innovators and leaders. Up for the challenge? Jumpstart your career with Nielsen, a global leader in media, marketing and consumer intelligence.


Every day, Nielsen empowers its global associates to make an uncommon impact in their communities.


  • Through our core business we help clients meet consumer needs and maximize their own social impact efforts
  • Through in-kind giving we donate Nielsen services to innovative social impact organizations
  • Through skills-based volunteering our associates lend their time and expertise to some of the world’s leading non-profits and non-governmental organizations
  • Through team volunteering Nielsen colleagues around the world take time to make a difference in their communities

For more about Nielsen's commitment to making an uncommon impact through pro bono, please refer to 3BL Media and JustMeans.


Our corporate social responsibility program empowers Nielsen associates around the world to lead and participate in projects that make an uncommon impact in their communities and globally. 



    The United Nations estimates that nearly 1 billion people are undernourished around the world. Nielsen knows more about what people eat than anyone else and we want to improve nourishment, globally. Read more about Nielsen's commitment to making an uncommon impact on Hunger & Nutrition in our Map the Meal Gap case study published by Points of Light.


    Nielsen empowers clients through information. Individuals and communities are also strengthened through knowledge. In our effort to improve global educational opportunities, we are particularly invested in "STEM" education (science, technology, engineering and math) – topics highly relevant to our business.


    More than two-thirds of the global population doesn’t yet use the Internet. Nielsen knows how information technology can improve lives socially and economically and we want to expand technology access and understanding.


    Nielsen’s business is built on understanding the diversity of individuals. We embrace the voices and choices of diverse people and communities and to cultivate relationships with diverse suppliers worldwide. Our goal is to increase the understanding and inclusion of diverse communities everywhere we operate.


    Through our global sourcing and real estate teams as well as local "green teams," we're reducing our global environmental impact in ways that also improve our operations. From reducing e-waste through the donation of our old computers to increasing the energy efficiency of our largest data centers and offices, from introducing “greener” travel options to planning “greener” corporate events, Nielsen teams are finding uncommon ways to minimize our waste streams and energy and water consumption. 


Nielsen is committed to accurately measuring a broad range of consumer behavior representing a wide range of ethnicities, cultures and organizations worldwide.

Your opinions and ideas matter. And no two consumers are the same. That is why we have invested in the best technology, the best methodology and the best people we can to assure that all ethnic communities are fairly represented.

Nielsen continues to immerse itself in communities that are as different from one neighborhood to the next. From the Cinco de Mayo festivals and Chinese New Year and Kwanzaa celebrations Nielsen has been a proud partner standing with you. Our social investments in civic and social justice organizations, educational institutions, and grassroots initiatives have rooted Nielsen locally and nationally. New technologies and changing lifestyles are drastically altering the way consumers such as you interact with the world around you. We’re more passionate than ever about measuring and analyzing how people of all ethnic backgrounds interact with digital platforms, traditional media and in-store environments. You are a key element of our success.

As the world’s leading marketing and media information company, Nielsen involves and reaches out to local and national communities and ethnic organizations to ensure we are providing our clients with the most complete understanding of what consumers buy and what consumers watch. These insights help businesses launch or expand their product offerings and establish meaningful customer relationships, to better serve you.

Nielsen Reviews

1,387 Reviews
1,387 Reviews
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Nielsen Chief Executive Officer Mitch Barns
Mitch Barns
223 Ratings

    Good opportunities and development

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Analyst in Oxford, England
    Current Employee - Analyst in Oxford, England

    I have been working at Nielsen full-time (more than 5 years)


    Good opportunities to progress.
    The company helps with personal development also


    Too much work - not enough people. This goes for all depts.

    Advice to ManagementAdvice

    Don't forget the little people - make sure there is enough resource for the job in hand.

    Positive Outlook
    Approves of CEO

Nielsen Interviews

Updated 24 Feb 2015
Updated 24 Feb 2015

Interview Experience

Interview Experience


Getting an Interview

Getting an Interview


Interview Difficulty


Interview Difficulty



  1. 3 people found this helpful  

    Graduate Market Research Executive Interview

    Anonymous Employee in Oxford, England
    Anonymous Employee in Oxford, England
    Application Details

    I applied through a recruiter. The process took 3+ monthsinterviewed at Nielsen in October 2012.

    Interview Details

    I am very disappointed with the way Nielsen has conducted the recruitment process, especially considering the kind of reputation it holds. I was contacted by a recruitment agency for a position with BASES. They had n number of rounds! First there is a maths test and case studies. Fairly difficult and apparently only 1 in 12 people pass the test. I passed that and went on to the telephonic interview where the interviewer asked me questions which tested some competencies and also my interest in the CPG industries. I passed that and then went on to the assessment centre. It comprised of a attention to detail task, group case study, group presentation on the case study, individual case study and presentation and then a competency interview. There is nothing really to prepare for the case studies. One only needs to use their common sense and be confident while talking to the panel. Individual case study had a lot of data to study in a very short period of time. We also had to make our presentation in that time period. Competency interview was just too detailed. They keep on probing you for more answers. At the end of all this they rejected me saying that they wanted more from the competency interview and that I did well in all the other tasks. I don't know how a decision can be based on one subjective interview when I have shown all the skills they need in their job through their innumerable tasks. They didn't send out a rejection letter formally. For the salary they are offering, they put us through a lot and still wanted more which I didn't understand.

    Interview Questions
    • How would you determine how much a company needs to sell when launching a new product?   Answer Question
    No Offer
    Negative Experience
    Difficult Interview

Nielsen Awards and Accolades

Something missing? Add an award
Best Places to Work for LGBT Equality, Human Rights Campaign, The Human Rights Campaign, 2014
Honomichl Top 50 Report (Rank #1), American Marketing Association’s Marketing News magazine, 2013
Top 50 Companies for Diversity, DiversityInc, 2014
Best Companies for Leaders, Chief Executive Magazine, 2015
Best Places to Work for LGBT Equality, Human Rights Campaign, 2010
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Additional Info

Headquarters New York, NY
Size 5,000+ Employees
Founded 1923
Type Company - Public (NLSN)
Industry Business Services
Revenue £2 to £5 billion (GBP) per year

Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 105 countries, with headquarters in New York, USA and Diemen, the Netherlands.

Mission: To provide clients with the most complete understanding of consumers and markets worldwide.

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