3.8 of 5 110 reviews
San Bruno, CA
500 to 999 Employees
Company - Public (MKTG)
Information Technology
$100 to $500 million (USD) per year

Responsys was built with the mission to change the way that the world does marketing in the digital age. We’re a cloud software company that’s helping companies take advantage of technologies like email, mobile, social, display, and the web to drive up revenues and build lasting relationships with consumers.

After a successful IPO in 2011, we’ve got our eye on becoming the first billion-dollar cloud marketing...

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Acquisition-based marketing vs. Relationship-based marketing

Marketing as we know it, has changed.

Not because we said so. Consumers have said so. They fast-forward through TV commercials. They’ve put down their newspapers. They don’t have a landline. 

They can choose which marketing messages they receive, when, where, and from whom. And increasingly they choose to receive those messages on today’s online and relationship based channels—email, mobile, social, display and the web. 

The best marketing companies in the world, what we refer to as New School Marketers, are reshaping their entire strategies and marketing mix towards online and relationship-based marketing.

It’s time to put the relationship back into marketing.

Since we started selling products out of the local corner store, great marketing has always been built on great relationships. But along the way, as technology evolved, marketing turned into a volume game. Each new channel was a new opportunity to broadcast to the world en mass. And somehow the individual relationships that were so highly valued were pushed aside.

But New School marketers are doing things differently. They’re using technology not only to extend reach, but also to build lasting, individual relationships with consumers. And they’re being rewarded in the market.

Is your marketing New School? Find out below:

It's time to move to where marketing is already headed.

One day very soon, every marketing touch point will be fully automated, individualized and optimized across every digital channel. That’s our vision of great relationship-based marketing. Helping brands usher in this new paradigm is why we’re here. Welcome to The New School of Marketing.

Working at Responsys

Posted by employees

Employees are “Satisfied”   110 ratings


90% Approve of the CEO   98 ratings

Responsys CEO Dan Springer

Dan Springer


Good place to work but not enough gowth

 Current Senior Product Consultant in San Bruno, CA (US)

Pros: CEO was great till Oracle acquired Full Review

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Strategy Consultant

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No Offer – Reviewed Aug 09, 2013

Interview Details Complete shambles and waste of time. Absolutely disgusted with the way this company has treated me. They basically offered me a job after my final interview, but said they would come back with specific details, then I never heard from them again!
To date I have been waiting over a month for…
Full Interview

Interview Question:
The process was a shambles. 3 interviews repeated the same questions - total lack of communication Answer Question

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Responsys Awards and Accolades Something missing? Add an award

MarketingSherpa Email Marketing Award, MarketingSherpa, 2013
MarketingSherpa Email Marketing Award, MarketingSherpa, 2013
Responsys CEO Honored with Best in Biz Award for Executive of the Year, Best in Biz Awards, 2012
Deloitte’s Technology Fast 500, Deloitte’s Technology Fast 500, 2013
Responsys Vice President Honored with Direct Marketing News' 40 Under 40 Award, Direct Marketing News, 2012

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