Apple Reviews

Updated 1 October 2014
Updated 1 October 2014
3,790 Reviews
3.9
3,790 Reviews
Rating Trends

Recommend to a friend
Approve of CEO
Apple CEO Tim Cook
Tim Cook
2,060 Ratings

Review Highlights

Pros
  • Apple retail had great benefits for their employees from perks to policy (in 238 reviews)

  • Great staff, excellent work environment nothing beats apple when it comes to computers (in 204 reviews)


Cons
  • work life balance and handling any customer issues as well as the long hours (in 233 reviews)

  • could be physically tiring due to the long hours of walking and standing on concrete floors (in 143 reviews)

More Highlights

Employee Reviews

Sort: Popular Rating Date
  1. 2 people found this helpful  

    Incredible personal growth, with an expiry date.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Specialist  in  London, England
    Former Employee - Specialist in London, England

    I worked at Apple part-time for more than 3 years

    Pros

    An enriching environment to interact and work with some of the most fulfilling people - Apple's open and friendly working environment promotes the most memorable interactions, experiences, technical knowledge and personal growth with both colleagues and fascinating members of the public. Refreshingly, there isn't a major focus on targets but more on human experience and places a great importance on rapport, with a great belief that everything else just fits into place.

    Cons

    Can be very difficult to move up into further positions that are initially alluded to being very much within reach. There is a very bureaucratic 'check-box' approach to promotion. Mentors can be beyond patronising with the slightest of self-awareness. Chronic micro-managing from people of managerial positions employed with the wrong attitude and bad retail habits change an entire store's morale, ethos and performance. Most people within this position are less knowledgable than their own team both technically and semantically. Some of Apple's internal culture has become socially outdated, transparent, often passive aggressively manipulated, and needs a revamp focusing around true authenticity.

    Advice to ManagementAdvice

    Employee freedom and creativity allows for the most outstanding performance. Don't let Apple's pioneering and incredibly flourishing environment be hampered by controlling and paranoid attitudes to individual workflow and skew the big, bright picture.

    Recommends
    Negative Outlook
    Approves of CEO
  2. 2 people found this helpful  

    Challenging, demanding, exhausting and on occasions frustrating but never boring.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Senior Manager  in  London, England
    Current Employee - Senior Manager in London, England

    I have been working at Apple full-time for more than 8 years

    Pros

    Spirit and corporate values remain strong. Really interesting to read recently about Tim Cook's reaction to "profits-first policies"... remain strong AND evolve ?

    Cons

    Salaries are not the best in the industry. Not much room to grow if you are not in the headquarters. Rest is common human shortcomings to be found everywhere: Apple is not on another planet.

    Advice to ManagementAdvice

    Remember that you have been mainly lucky to be there at that time and evaluate more humbly your real contribution to Apple's success. That's the best way for positive evolution.

    Recommends
    Positive Outlook
    Approves of CEO
  3. 1 person found this helpful  

    Innovative

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Specialist  in  London, England
    Former Employee - Specialist in London, England

    I worked at Apple part-time for more than a year

    Pros

    Working in a Specialist capacity you get to network and exchange ideas with a large group of like minded, creative individuals on a day to day basic.

    Cons

    On the flip side of that coin, working as a Specialist in a Sales roles reeks of having to deal with at times many irate and unwilling customers who are very rude and mean to staff as they pitch fits about the 'customer is always right' even when they make impossible demands.

    Advice to ManagementAdvice

    Better pay and more respect for employees. Sales is a very hard field to be in.

    Positive Outlook
    Approves of CEO
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  5. 1 person found this helpful  

    Specialist at Apple

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Specialist  in  London, England
    Former Employee - Specialist in London, England

    I worked at Apple part-time for less than a year

    Pros

    Great people to work with, enthusiastic working environment

    Cons

    Pay could be better considering the company's financial position

    Recommends
    Neutral Outlook
    Approves of CEO
  6. 3 people found this helpful  

    Not what it used to be

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Specialist  in  London, England
    Current Employee - Specialist in London, England

    I have been working at Apple part-time for more than 3 years

    Pros

    Good name for your CV, quite a decent salary. Very friendly co workers many people I am still in contact with, opportunity to learn if you want. Fun store meetings and good treats and food on special occasions especially product launches!

    Some opportunity for career progression within store, but if you want to go to the corporate side your better off quitting and reapplying!

    Cons

    Training has become really lack, instead of teaching staff about the actual product (especially mac) the focus has been shifted to customer service focus. They treat you like children i.e. you have to ask permission for toilet breaks, ask to go on lunch break which are often scheduled far to early on in your shift (School like culture).

    The management are extremely fake and patronising, speak to you as if you are 10 years old. Although there are no direct sales targets, they are extremely focused on the feedback received from customers so they can look good. Some of the best staff put on performance plans as they are claimed to not be innovative enough! Too many managers on the shop floor at one time simply baby sitting.

    There used to be a relaxed culture that resulted in the staff delivering amazing customer service as they were generally happy, but now everyone is forcing themselves to look busy in a bid to avoid being approached by a manager. You have to act fake the whole shift, so actors this may be a good role of choice!

    Also the staff discounts are rather stingy, only one real discount per year per product. No bonuses.

    Advice to ManagementAdvice

    Invest in training again!! It will naturally have an effect on customer experience. Staff already possess good customer service skills otherwise they wouldn't have gotten the job initially.

    Recommends
    Neutral Outlook
    No opinion of CEO
  7. 1 person found this helpful  

    High energy, demanding, confusing and incohesive management structure

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Specialist  in  Southampton, England
    Current Employee - Specialist in Southampton, England

    I have been working at Apple part-time for less than a year

    Pros

    High pay, interesting, great benefits

    Cons

    Do not believe the hype, they are still a retail company

    Advice to ManagementAdvice

    communicate more, do not play games with your employees

    Recommends
    Positive Outlook
    Approves of CEO
  8. 3 people found this helpful  

    Pretty decent but no opportunity to advance

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Mac Specialist (Apple Store)  in  London, England
    Current Employee - Mac Specialist (Apple Store) in London, England

    I have been working at Apple part-time for more than a year

    Pros

    People! I dont have a bad thing to say about anyone I work with

    Pay is pretty good for a retail job

    The customer interactions are also pretty good fun. If you have banter and smile and do your best to find the best solution for the customer you will find the work very rewarding.

    Perks - Apple being Apple gives pretty generous discounts on products, it also offers a pension scheme to all staff, even those working 15 hours a week, as well as discounted stock.

    environment - the stores are light and in some ways rather beautiful. Management would rarely micromanage and support you to do what you think is best.

    Cons

    If you want to climb the ladder I would completely forget about it. Working for Apple Retail will get you NOWHERE near Apple Corporate. Lots of other employers however, including many customers, do appreciate your skills. Many staff in my store got offered jobs from customers.

    Sometimes all the company talk and stupid phrases can be excruciating. You think 'omg, did you just say that?!'....it really is that stupid.

    Advice to ManagementAdvice

    Show staff a little more appreciation instead of just words. A gift card or product/accessory would be nice from time to time.

    Recommends
    Positive Outlook
    Approves of CEO
  9.  

    Enjoyable, and continuous learning

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Business Consultant  in  London, England
    Current Employee - Business Consultant in London, England

    I have been working at Apple full-time for more than 5 years

    Pros

    excellent pay, staff discount, company reputation

    Cons

    can be long hours, stress levels can be very high

    Recommends
    Positive Outlook
    Approves of CEO
  10.  

    Best retail experience you can get. definitely worth taking if you are offered a job

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Sales Specialist  in  Birmingham, England
    Current Employee - Sales Specialist in Birmingham, England

    I have been working at Apple as a contractor for less than a year

    Pros

    focused on teamwork and open in communication
    great salaries if you are young
    great benefits especially during festive season
    have a very diverse workforce in terms of interests and hobbies and there is absolutely no boring people

    Cons

    some employees do play politics
    some managers have no idea what they are doing and should not even be in that position
    achievements might not be recognised as easy due to the large size of the workforce
    can be extremely busy during certain periods therefore the whole store will be packed and boiling

    Advice to ManagementAdvice

    managements are very professional, know how to manage their people effectively

    Recommends
    Positive Outlook
    No opinion of CEO
  11. 1 person found this helpful  

    8 years wasted in a career-less exercise

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Creative (Apple Store)  in  London, England
    Former Employee - Creative (Apple Store) in London, England

    I worked at Apple full-time for more than 8 years

    Pros

    working with amazing talent and congenial people.

    Getting to help people on a daily basis.

    Free Water Bottle for Christmas*.

    (*warning - may represent ironic suggestion that Apple rewards its hard working employees with embarrassing and insulting "gestures" from time to time)

    Cons

    Far too many middle Managers.

    Middle Management are horrendously under skilled and over arrogant and micromanage to insanely frustrating levels of absurdness.

    Staff treated like children.

    Petty issues magnified out of all proportions whilst important and meaningful issues are ignored.

    Almost no career progression for the vast majority of employees.

    Less than adequate pay.

    Free Water Bottle For Christmas!!

    Advice to ManagementAdvice

    I have none to share as I know you won't take it - but if any execs ever read this - the stores would function so much better with less managers who occupy their time controlling and interfering with every aspect of hard working peoples daily lives. The early days were blissful yet productive and my last days there were hell on Earth. I was lucky enough to serve Apple in the early days and during those times had a brilliant time, investing in training in a respectful and creative environment where everyones talents were appreciated and managers knew how to treat people like human beings. I have great sadness and fear for the wellbeing of those who still work at Apple.

    Doesn't Recommend
    Negative Outlook
    Approves of CEO

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