Apple Reviews

Updated 31 October 2014
Updated 31 October 2014
3,915 Reviews
3.9
3,915 Reviews
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Recommend to a friend
Approve of CEO
Apple CEO Tim Cook
Tim Cook
2,148 Ratings

Review Highlights

Pros
  • Apple retail had great benefits for their employees from perks to policy (in 241 reviews)

  • Great staff, excellent work environment nothing beats apple when it comes to computers (in 205 reviews)


Cons
  • work life balance and handling any customer issues as well as the long hours (in 245 reviews)

  • could be physically tiring due to the long hours of walking and standing on concrete floors (in 149 reviews)

More Highlights

Employee Reviews

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  1. 6 people found this helpful  

    The Genius role at Apple Retail offered a satisfying day-to-day with a fantastic team, but limited career opportunities.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Mac Genius in London, England
    Former Employee - Mac Genius in London, England

    I worked at Apple full-time (more than 3 years)

    Pros

    1. Apple Retail tends to hire people who are sociable and creative, and it was fantastic to be part of a vibrant team with many shared personal interests. There was a strong community spirit and a willingness to help each other out. Working with the vast majority of my colleagues was a pleasure; I made many friends during my time with the company.

    2. The Genius role is split between seeing customers to diagnose their issues, and physically repairing Apple hardware. I found a great deal of satisfaction in both the problem-solving and customer relationship management elements of the job. Diagnosing and resolving issues within tight time frames kept a healthy pressure up and provided clear performance goals. There was good support from management for personal development within the role. The service strategy changed a lot during my time at Apple (less attention on individual customers in order to serve a greater number), but that was an unfortunate reality of the growing demand. I still enjoyed the day-to-day work right up until I left Apple for a new opportunity.

    3. Apple Retail has a young and diverse culture. Tattoos, bright hair and piercings are all completely acceptable among staff. Dress code was very relaxed... Wearing trainers every day and shorts in summer was bliss.

    4. Genius pay is very good for a job that does not formally require a degree. I worked for Apple for nearly three years and received three incremental annual pay rises, leaving on ~£25k as a Genius with a year's experience in the role. Considerable discounts were available on Apple products for myself, friends and family. Apple employees received preferable rates in many of the local eateries and, most importantly, pubs. Store meetings and product launches were often effervescent affairs with free food, drink and entertainment.

    Cons

    1. Career progression abruptly halted once I reached the Genius role. I started off with Apple as a part-time sales advisor ('Specialist') and successive promotions happened quickly, but the Genius position sits in a comfortable little cul-de-sac thereafter. Geniuses in Apple Retail are remunerated well but cannot easily continue a technical career into Apple Corporate as there is often a qualifications barrier to entry. Perhaps understandably, Apple does not have a career pathway that allows Geniuses to train for Corporate roles in the absence of degrees in computer science, electronic engineering or similar.
    The general consensus seemed to be that while there is no stigma attached to working for Apple Retail, it is held at arm's length from Corporate and aspirational talk from management about moving across as part of one's career path is largely lip-service. Multiple colleagues of mine had secondments to Corporate but were not offered permanent positions. My advice is that if you want a role within Apple as a wider organisation, it is better to gain more relevant experience elsewhere than get your foot in the door with Apple Retail.

    2. See 'Advice to Management'.

    Advice to ManagementAdvice

    Apple has an all-smiling culture of frequent high-fives, hugs and friendliness. This was normally lovely but such warm behaviours became painfully contrived whenever management were trying make changes that would have a negative impact on employees (holiday restrictions, irregular shifts etc.). During my time with the company, most managers seemed compelled to dismiss challenges to such issues with a wearily forced smile and a condescending statement about how not being able to take time off is actually a positive opportunity to 'transform the lives' of more customers. Managers were often very nice people but confidence in them to sincerely respond to concerns was low.

    Apple Retail management should learn that when it needs to implement a difficult change for its staff, leaders must stop patronising them with some heavily-spun 'greater good' nonsense, and have an adult and honest conversation about why such changes are required. This was by far the most frustrating thing about working for Apple.

    Recommends
    Neutral Outlook
    Approves of CEO
  2.  

    rest Company

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Specialist in Brighton, England
    Former Employee - Specialist in Brighton, England

    I worked at Apple full-time (less than an year)

    Pros

    Work around you, they make you feel very involved and have a great community.

    Cons

    Very few, can't name any off the top of my head.

    Recommends
    Positive Outlook
    Approves of CEO
  3. 3 people found this helpful  

    Mixed bag

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Specialist in Milton Keynes, England
    Former Employee - Specialist in Milton Keynes, England

    I worked at Apple part-time (more than an year)

    Pros

    I was overjoyed when I first started, within a month I was top salesman in my store without really trying, my enthusiasm and soft sell approach worked really well. It was my first job out of uni and I was ambitious and motivated by the prospect dangled in front of me of promotion to the creative level.

    On the plus side Apple does train staff in many areas that will help you land future jobs, the working environment is casual and having Apple on your resume opens doors.

    Cons

    My starting wage was only £7.50 per hour (this was in 2008) and Apple doesn't pay commission which I think is totally unfair. I was selling upwards of £5000 worth of products a day (in a small store) and I earned just as much as the concierge who just stood at the door and said hello to customers. I was told I would be given a full time contract but that never came despite my hard work and consistent top sales - instead another part timer was hired. I asked to be enrolled in the creative training offered and a few months later a number of staff were taken for creative training (including the part timer hired after me) but I was left out with no explanation given. Perhaps they wanted me to keep their sales up instead. The middle management is terrible, even more so in the big stores in London where I worked later - Regent street for example, has 500 employees and in my interview my manager admitted he didn't know half the staff.

    On good days you'll spend your time demonstrating video/music/image software and hardware with customers. On average days you'll spend your time selling iPhone cases to fat businessmen and dealing with a lot of angry people (especially in London)

    I went in a few months from being the model Apple employee to the most cynical one because I worked hard but was not rewarded with a full time contract or commission.

    I'll never work in Apple retail again.

    Advice to ManagementAdvice

    reward sales with commission

    Doesn't Recommend
    Negative Outlook
    Approves of CEO
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  5. 2 people found this helpful  

    Incredible personal growth, with an expiry date.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Specialist in London, England
    Former Employee - Specialist in London, England

    I worked at Apple part-time (more than 3 years)

    Pros

    An enriching environment to interact and work with some of the most fulfilling people - Apple's open and friendly working environment promotes the most memorable interactions, experiences, technical knowledge and personal growth with both colleagues and fascinating members of the public. Refreshingly, there isn't a major focus on targets but more on human experience and places a great importance on rapport, with a great belief that everything else just fits into place.

    Cons

    Can be very difficult to move up into further positions that are initially alluded to being very much within reach. There is a very bureaucratic 'check-box' approach to promotion. Mentors can be beyond patronising with the slightest of self-awareness. Chronic micro-managing from people of managerial positions employed with the wrong attitude and bad retail habits change an entire store's morale, ethos and performance. Most people within this position are less knowledgable than their own team both technically and semantically. Some of Apple's internal culture has become socially outdated, transparent, often passive aggressively manipulated, and needs a revamp focusing around true authenticity.

    Advice to ManagementAdvice

    Employee freedom and creativity allows for the most outstanding performance. Don't let Apple's pioneering and incredibly flourishing environment be hampered by controlling and paranoid attitudes to individual workflow and skew the big, bright picture.

    Recommends
    Negative Outlook
    Approves of CEO
  6. 2 people found this helpful  

    Challenging, demanding, exhausting and on occasions frustrating but never boring.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Senior Manager in London, England
    Current Employee - Senior Manager in London, England

    I have been working at Apple full-time (more than 8 years)

    Pros

    Spirit and corporate values remain strong. Really interesting to read recently about Tim Cook's reaction to "profits-first policies"... remain strong AND evolve ?

    Cons

    Salaries are not the best in the industry. Not much room to grow if you are not in the headquarters. Rest is common human shortcomings to be found everywhere: Apple is not on another planet.

    Advice to ManagementAdvice

    Remember that you have been mainly lucky to be there at that time and evaluate more humbly your real contribution to Apple's success. That's the best way for positive evolution.

    Recommends
    Positive Outlook
    Approves of CEO
  7. 1 person found this helpful  

    Innovative

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Specialist in London, England
    Former Employee - Specialist in London, England

    I worked at Apple part-time (more than an year)

    Pros

    Working in a Specialist capacity you get to network and exchange ideas with a large group of like minded, creative individuals on a day to day basic.

    Cons

    On the flip side of that coin, working as a Specialist in a Sales roles reeks of having to deal with at times many irate and unwilling customers who are very rude and mean to staff as they pitch fits about the 'customer is always right' even when they make impossible demands.

    Advice to ManagementAdvice

    Better pay and more respect for employees. Sales is a very hard field to be in.

    Positive Outlook
    Approves of CEO
  8. 1 person found this helpful  

    Specialist at Apple

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Specialist in London, England
    Former Employee - Specialist in London, England

    I worked at Apple part-time (less than an year)

    Pros

    Great people to work with, enthusiastic working environment

    Cons

    Pay could be better considering the company's financial position

    Recommends
    Neutral Outlook
    Approves of CEO
  9. 3 people found this helpful  

    Not what it used to be

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Specialist in London, England
    Current Employee - Specialist in London, England

    I have been working at Apple part-time (more than 3 years)

    Pros

    Good name for your CV, quite a decent salary. Very friendly co workers many people I am still in contact with, opportunity to learn if you want. Fun store meetings and good treats and food on special occasions especially product launches!

    Some opportunity for career progression within store, but if you want to go to the corporate side your better off quitting and reapplying!

    Cons

    Training has become really lack, instead of teaching staff about the actual product (especially mac) the focus has been shifted to customer service focus. They treat you like children i.e. you have to ask permission for toilet breaks, ask to go on lunch break which are often scheduled far to early on in your shift (School like culture).

    The management are extremely fake and patronising, speak to you as if you are 10 years old. Although there are no direct sales targets, they are extremely focused on the feedback received from customers so they can look good. Some of the best staff put on performance plans as they are claimed to not be innovative enough! Too many managers on the shop floor at one time simply baby sitting.

    There used to be a relaxed culture that resulted in the staff delivering amazing customer service as they were generally happy, but now everyone is forcing themselves to look busy in a bid to avoid being approached by a manager. You have to act fake the whole shift, so actors this may be a good role of choice!

    Also the staff discounts are rather stingy, only one real discount per year per product. No bonuses.

    Advice to ManagementAdvice

    Invest in training again!! It will naturally have an effect on customer experience. Staff already possess good customer service skills otherwise they wouldn't have gotten the job initially.

    Recommends
    Neutral Outlook
    No opinion of CEO
  10. 1 person found this helpful  

    High energy, demanding, confusing and incohesive management structure

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Specialist in Southampton, England
    Current Employee - Specialist in Southampton, England

    I have been working at Apple part-time (less than an year)

    Pros

    High pay, interesting, great benefits

    Cons

    Do not believe the hype, they are still a retail company

    Advice to ManagementAdvice

    communicate more, do not play games with your employees

    Recommends
    Positive Outlook
    Approves of CEO
  11. 3 people found this helpful  

    Pretty decent but no opportunity to advance

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Mac Specialist (Apple Store) in London, England
    Current Employee - Mac Specialist (Apple Store) in London, England

    I have been working at Apple part-time (more than an year)

    Pros

    People! I dont have a bad thing to say about anyone I work with

    Pay is pretty good for a retail job

    The customer interactions are also pretty good fun. If you have banter and smile and do your best to find the best solution for the customer you will find the work very rewarding.

    Perks - Apple being Apple gives pretty generous discounts on products, it also offers a pension scheme to all staff, even those working 15 hours a week, as well as discounted stock.

    environment - the stores are light and in some ways rather beautiful. Management would rarely micromanage and support you to do what you think is best.

    Cons

    If you want to climb the ladder I would completely forget about it. Working for Apple Retail will get you NOWHERE near Apple Corporate. Lots of other employers however, including many customers, do appreciate your skills. Many staff in my store got offered jobs from customers.

    Sometimes all the company talk and stupid phrases can be excruciating. You think 'omg, did you just say that?!'....it really is that stupid.

    Advice to ManagementAdvice

    Show staff a little more appreciation instead of just words. A gift card or product/accessory would be nice from time to time.

    Recommends
    Positive Outlook
    Approves of CEO

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