Apple Reviews

Updated 28 August 2014
Updated 28 August 2014
3,698 Reviews

3.9
3,698 Reviews
Rating Trends

Recommend to a friend
Approve of CEO
Apple CEO Tim Cook
Tim Cook
1,967 Ratings

Review Highlights

Pros
  • Apple retail had great benefits for their employees from perks to policy (in 208 reviews)

  • Great staff, excellent work environment nothing beats apple when it comes to computers (in 194 reviews)


Cons
  • work life balance and handling any customer issues as well as the long hours (in 194 reviews)

  • could be physically tiring due to the long hours of walking and standing on concrete floors (in 133 reviews)

More Highlights

Employee Reviews

Sort: Popular Rating Date
  1.  

    Likely to be an amazing experience, but not if you're a fan of Apple...

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Specialist  in  Belfast, Northern Ireland
    Former Employee - Specialist in Belfast, Northern Ireland

    I worked at Apple part-time for more than 5 years

    Pros

    They hire great people consistently, people you will befriend for a long time. The perks are amazing (just not for your wallet!) and the launch events are always memorable. There are opportunities to develop your career by switching roles and getting training, if you are good enough.

    Cons

    Being the face of the most recognised company in the world is not always fun. You will have to take a lot of criticism and negativity on the chin for the company. If you aren't prepared for this, and have a lot of passion for Apple's products and vision, it gets quite hard so get ready to grow some seriously thick skin. The other issue now is that Apple Retail's priorities have shifted from the products to profits. I know you might think this is a 'duh!' statement, but I worked there for 5 years and watched the types of training and the attitudes of management change from being product-centric and non-target-driven, to new staff knowing nothing about the products and given target after target to hit. They will up-sell EVERYTHING to customers, despite being the most valuable brand in the world. This was central to me ending my career with Apple.

    Advice to ManagementAdvice

    You do a great job at motivating your people but the targets are relentless and definitely not the spirit of the Apple of old. Maybe I'm naive in thinking that spirit died with Steve Jobs, but there was a noticeable shift in attitudes coinciding with that. Selling stuff to people who don't need it is part and parcel of retail, but it occurs at the extreme end of the scale at Apple and such high-margin goods. Be glad that they are buying your product without shoving care packages and training in their face too.

    Doesn't Recommend
    Positive Outlook
    Approves of CEO
  2.  

    Apple Retail UK great, Apple Retail Germany not so much

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Mac Specialist (Apple Store)  in  Southampton, England
    Former Employee - Mac Specialist (Apple Store) in Southampton, England

    I worked at Apple part-time for more than a year

    Pros

    Enthusiasts all around you, right on to the products and 'hands on' experience. Understanding and motivating leadership at Apple Retail UK.

    Cons

    Very very limited perspective, low salary. Closed-door policy at Apple Retail Germany and horrible leadership there as well.

    Advice to ManagementAdvice

    Implement a LOT more opportunities for bottom-up feedback from your valuable front-line employees.

    Doesn't Recommend
    Neutral Outlook
    Approves of CEO
  3.  

    Some great employees to work with but management is awful.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Specialist  in  London, England
    Current Employee - Specialist in London, England

    I have been working at Apple full-time for more than a year

    Pros

    - Good salary
    - They employ quite a specific type of person so it's easy to get on with the majority of other employees
    - Good discount on Apple products
    - Food/drinks supplied on special occasions
    - Quarterly meetings have a fun theme to them

    Cons

    - Staff are treated like children and even though they are told they are able to make 'tough decisions' it rarely is allowed
    - Put pressure on sale of addons like Applecare and mobileMe, previously
    - Every Sunday there is 2 hours of 'training' which is very boring and rarely educational
    - Those chasing progress throughout the are usually destructive to the atmosphere and morale of the entire store.
    - Very few entry level employees work their way up to corporate levels, like they are promised.
    - Management will often put rules in place then undermine it when the staff take criticism from customers, making themselves look good but destroying the hard work the staff members do in explaining why policies exist.

    Advice to ManagementAdvice

    Accept that you are working in retail and that many of the people working in the Apple stores are doing it because the job market isn't great and treat them with the respect that they deserve.

    Don't give customers what they want just because they shout at you when other staff members put up with it on a daily basis and are still able to stand by the policies that you put in place, even if we don't agree with them.

    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO
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  5. 2 people found this helpful  

    Great training, terrible execution and practice

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Retail Store Manager  in  London, England
    Former Employee - Retail Store Manager in London, England

    I worked at Apple full-time for more than a year

    Pros

    Great training, good colleagues and *some* good benenfits

    Cons

    Terrible practice of putting staff skills to task
    Very little internal promotion

    Doesn't Recommend
    Neutral Outlook
    Approves of CEO
  6.  

    Cool

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Intern  in  London, England
    Former Employee - Intern in London, England

    I worked at Apple as an intern for more than a year

    Pros

    Work environment fantastic and unique

    Cons

    Too awesome to be fully understood

    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO
  7. 1 person found this helpful  

    Specialist

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Specialist  in  Southend-on-Sea, England
    Current Employee - Specialist in Southend-on-Sea, England

    I have been working at Apple part-time for more than a year

    Pros

    New Technology
    Good Perks
    Benefits
    Team members can be informative and useful
    Customers can be fun to work with
    Management can be on your side sometimes

    Cons

    Slow advancement
    Wrong expectations
    Advancement Again
    Favorites are rewarded to often
    Cliche
    Some people do not leave the high school mentality behind

    Advice to ManagementAdvice

    Respect team members that give 110 %

    Recommends
    Neutral Outlook
    Approves of CEO
  8.  

    Amazing people and a focus on real quality

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Manager  in  London, England
    Current Employee - Manager in London, England

    I have been working at Apple full-time for more than 5 years

    Pros

    Career opportunities, as the business has been growing in Europe there's a lot of new roles. Working your way through from Specialist can be really tough but it is possible and you need to constantly perform at a high level. There are incredible people all around you and the standards are so high that I think many young people give up after a year or two because they expect instant promotion or a career on a plate.

    Its a brand thats easy to be passionate about, the product quality is second to none and its not really like any other retail business. I think the biggest win for Apple Retail is the culture, it stands apart from Apple Inc because of a very specific people-focused credo and entrenched standards.

    Cons

    Do not be fooled into thinking this is a way into Apple Inc. A lot of people think that by joining as a Specialist they'll somehow be designing the latest products within 5 years.

    Everything is controlled from the US, this can lead to a less flexible understanding of the EU and its laws/practices that can cause problems as the company doesn't acknowledge the differences.

    Can take longer to progress but this is because its an environment full of talented people.

    Advice to ManagementAdvice

    Understand that you're running a global business, not just a US one.

    Learn what made Apple Retail different, now that Steve and Ron have gone, the culture is harder to maintain and all of the monetary decisions from Tim are more in line with traditional retail business. This makes it hard for us to differentiate as a retailer from anyone else. Tim is excellent for Apple Inc, but less so for Retail.

    Recommends
    Neutral Outlook
    Approves of CEO
  9.  

    The fruit stall

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Specialist  in  London, England
    Former Employee - Specialist in London, England

    I worked at Apple full-time for more than a year

    Pros

    The people you work with and meet whilst woking

    Cons

    the people you serve and micro management, everyone thinks their the boss as soon as they get an iPad in hand.

    Recommends
    Neutral Outlook
    No opinion of CEO
  10.  

    The best retail company you will ever work at.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Specialist  in  London, England
    Former Employee - Specialist in London, England

    I worked at Apple full-time for more than a year

    Pros

    At Apple as an employee you feel important - the culture of feedback is central, and while you get great constructive feedback from the management team, you can also give it back, as well as sharing feedback with your fellow team members - and it is actually listened to! There is also ample room to grow for the right person, and if you work really hard it's quickly noticed and rewarded. The difficult application process and extensive training means you'll be working in a team of intelligent, creative and fun people and every day will be different.

    Cons

    You could get sucked in to the career and lifestyle - and if this is not your career choice but a stop-gap you could end up looking around in 5 years time and realise this wasn't actually what you wanted to do! You also get all your friends, family, acquaintances, people you meet on the bus asking you for insider info on new products and wheedling you for a discount. That can get annoying.

    Advice to ManagementAdvice

    Remember to keep the core values close to your heart - those were the best managers - the worst ones were the ones that treated it as just another management job and forgot what Apple is all about.

    Recommends
    Positive Outlook
  11.  

    nice experience of course a dream come true for every apple an

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Senior Product Design Engineer  in  Southend-on-Sea, England
    Current Employee - Senior Product Design Engineer in Southend-on-Sea, England

    I have been working at Apple full-time for less than a year

    Pros

    high pay,top company , nice infrastructure, free transport, nice co workers

    Cons

    working hours,shag alone,no bathrooms, on time submissions

    Recommends
    Positive Outlook
    Approves of CEO

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