Apple Reviews

Updated 31 October 2014
Updated 31 October 2014
3,912 Reviews
3.9
3,912 Reviews
Rating Trends

Recommend to a friend
Approve of CEO
Apple CEO Tim Cook
Tim Cook
2,147 Ratings

Review Highlights

Pros
  • Apple retail had great benefits for their employees from perks to policy (in 241 reviews)

  • Great staff, excellent work environment nothing beats apple when it comes to computers (in 205 reviews)


Cons
  • work life balance and handling any customer issues as well as the long hours (in 245 reviews)

  • could be physically tiring due to the long hours of walking and standing on concrete floors (in 149 reviews)

More Highlights

Employee Reviews

Sort: Popular Rating Date
  1.  

    Enjoyable, and continuous learning

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Business Consultant in London, England
    Current Employee - Business Consultant in London, England

    I have been working at Apple full-time (more than 5 years)

    Pros

    excellent pay, staff discount, company reputation

    Cons

    can be long hours, stress levels can be very high

    Recommends
    Positive Outlook
    Approves of CEO
  2.  

    Best retail experience you can get. definitely worth taking if you are offered a job

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Sales Specialist in Birmingham, England
    Current Employee - Sales Specialist in Birmingham, England

    I have been working at Apple as a contractor (less than an year)

    Pros

    focused on teamwork and open in communication
    great salaries if you are young
    great benefits especially during festive season
    have a very diverse workforce in terms of interests and hobbies and there is absolutely no boring people

    Cons

    some employees do play politics
    some managers have no idea what they are doing and should not even be in that position
    achievements might not be recognised as easy due to the large size of the workforce
    can be extremely busy during certain periods therefore the whole store will be packed and boiling

    Advice to ManagementAdvice

    managements are very professional, know how to manage their people effectively

    Recommends
    Positive Outlook
    No opinion of CEO
  3. 1 person found this helpful  

    8 years wasted in a career-less exercise

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Creative (Apple Store) in London, England
    Former Employee - Creative (Apple Store) in London, England

    I worked at Apple full-time (more than 8 years)

    Pros

    working with amazing talent and congenial people.

    Getting to help people on a daily basis.

    Free Water Bottle for Christmas*.

    (*warning - may represent ironic suggestion that Apple rewards its hard working employees with embarrassing and insulting "gestures" from time to time)

    Cons

    Far too many middle Managers.

    Middle Management are horrendously under skilled and over arrogant and micromanage to insanely frustrating levels of absurdness.

    Staff treated like children.

    Petty issues magnified out of all proportions whilst important and meaningful issues are ignored.

    Almost no career progression for the vast majority of employees.

    Less than adequate pay.

    Free Water Bottle For Christmas!!

    Advice to ManagementAdvice

    I have none to share as I know you won't take it - but if any execs ever read this - the stores would function so much better with less managers who occupy their time controlling and interfering with every aspect of hard working peoples daily lives. The early days were blissful yet productive and my last days there were hell on Earth. I was lucky enough to serve Apple in the early days and during those times had a brilliant time, investing in training in a respectful and creative environment where everyones talents were appreciated and managers knew how to treat people like human beings. I have great sadness and fear for the wellbeing of those who still work at Apple.

    Doesn't Recommend
    Negative Outlook
    Approves of CEO
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  5.  

    Apple retail specialist

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Mac Specialist (Apple Store) in London, England
    Former Employee - Mac Specialist (Apple Store) in London, England

    I worked at Apple full-time (less than an year)

    Pros

    The place is great for young people as well as the creative types. Most of your colleagues will either be from an art, music or media background, which is awesome for networking and being inspired.
    The environment pushes for excellence, which is also good if you have drive and are ambitious.
    A good experience for anyone

    Cons

    Mid-management upwards is just terrible with an exception of a few. Considering that a lot of them are terrible suggest that they are put under extreme pressure from higher ups.

    My take on the politics is that;
    1 - Little prospects because there are so many talented staff
    2 - This results in competition between peers and middle-management
    3 - you are told to work hard, But hard workers are a "threat" to middle management, as hard working middle management are a threat to weak senior management.
    4 - This causes extreme favoritism for the employees who just follow like sheep, working hard for no reward.

    You are more likely to do well in apple retail brown nosing than being good at your job.

    Don't be fooled. Steve culture only remains written on the walls. Its all about money now.

    Advice to ManagementAdvice

    Apple did well because of Steve culture. Your simply riding on that success.
    Figures don't lie, decline in apple interest is the result of the new culture currently being implemented to please the share holders short term pockets.

    Recommends
    Negative Outlook
    Disapproves of CEO
  6.  

    Was great, unique, now just bog standard retail.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Expert in London, England
    Current Employee - Expert in London, England

    I have been working at Apple part-time (more than 3 years)

    Pros

    Think different (used to) Flexible work hours

    Cons

    Talentless middle managers with no leadership skills (outside hires) no promotion prospects, underpaid overworked. Cultures and values used as tool for productivity.

    Advice to ManagementAdvice

    Fire all 90% of junior managers, no outside hire, more selective hires, way hire wages as no commision for people making money.

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
  7.  

    Over-promise, under-deliver.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Family Room Specialist in London, England
    Current Employee - Family Room Specialist in London, England

    I have been working at Apple full-time (more than 3 years)

    Pros

    Apple does an excellent job of recruiting people who are friendly, interesting, and conversationally engaging. The end result being that you're colleagues are a largely awesome group of people who you love working with.

    Cons

    The company recruitment material likes to brag about how your job is so much more than retail. What that really means is that it's retail, with a lot more hard work. You are either pushed to sell phones (and position a enormous number of add-ons) or you are trouble shooting the most tedious issues for weeks on end. It is a mentally and emotionally exhausting job.

    Advice to ManagementAdvice

    When companies are taking staff members with multiple degrees and asking them to sell phone cases for 8 hours a day, there is something going wrong. There is no transparency between the work force and management, in terms of pay or in terms of processes. This needs to be addressed.

    Career opportunities for the retail specialists who make up the bulk of the work force are also non-existent. It is not at all surprising that the company is seeing enormous turnover of staff at this level.

    Recommends
    Neutral Outlook
    Disapproves of CEO
  8.  

    Great team of staff but intense goals and poor pay rise

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Specialist in London, England
    Current Employee - Specialist in London, England

    I have been working at Apple full-time (more than an year)

    Pros

    Great initial training, really interesting group of staff who are most often helpful and friendly. Nice accepting staff culture for the most part.

    Cons

    Depressing taking so much money for a company and earning so little. Too busy. Scheduling random, shift patterns unpredictable.

    Advice to ManagementAdvice

    Less petty management. More pay!

    Doesn't Recommend
    Negative Outlook
    Approves of CEO
  9.  

    Likely to be an amazing experience, but not if you're a fan of Apple...

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Specialist in Belfast, Northern Ireland
    Former Employee - Specialist in Belfast, Northern Ireland

    I worked at Apple part-time (more than 5 years)

    Pros

    They hire great people consistently, people you will befriend for a long time. The perks are amazing (just not for your wallet!) and the launch events are always memorable. There are opportunities to develop your career by switching roles and getting training, if you are good enough.

    Cons

    Being the face of the most recognised company in the world is not always fun. You will have to take a lot of criticism and negativity on the chin for the company. If you aren't prepared for this, and have a lot of passion for Apple's products and vision, it gets quite hard so get ready to grow some seriously thick skin. The other issue now is that Apple Retail's priorities have shifted from the products to profits. I know you might think this is a 'duh!' statement, but I worked there for 5 years and watched the types of training and the attitudes of management change from being product-centric and non-target-driven, to new staff knowing nothing about the products and given target after target to hit. They will up-sell EVERYTHING to customers, despite being the most valuable brand in the world. This was central to me ending my career with Apple.

    Advice to ManagementAdvice

    You do a great job at motivating your people but the targets are relentless and definitely not the spirit of the Apple of old. Maybe I'm naive in thinking that spirit died with Steve Jobs, but there was a noticeable shift in attitudes coinciding with that. Selling stuff to people who don't need it is part and parcel of retail, but it occurs at the extreme end of the scale at Apple and such high-margin goods. Be glad that they are buying your product without shoving care packages and training in their face too.

    Doesn't Recommend
    Positive Outlook
    Approves of CEO
  10.  

    Apple Retail UK great, Apple Retail Germany not so much

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Mac Specialist (Apple Store) in Southampton, England
    Former Employee - Mac Specialist (Apple Store) in Southampton, England

    I worked at Apple part-time (more than an year)

    Pros

    Enthusiasts all around you, right on to the products and 'hands on' experience. Understanding and motivating leadership at Apple Retail UK.

    Cons

    Very very limited perspective, low salary. Closed-door policy at Apple Retail Germany and horrible leadership there as well.

    Advice to ManagementAdvice

    Implement a LOT more opportunities for bottom-up feedback from your valuable front-line employees.

    Doesn't Recommend
    Neutral Outlook
    Approves of CEO
  11.  

    Some great employees to work with but management is awful.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Specialist in London, England
    Current Employee - Specialist in London, England

    I have been working at Apple full-time (more than an year)

    Pros

    - Good salary
    - They employ quite a specific type of person so it's easy to get on with the majority of other employees
    - Good discount on Apple products
    - Food/drinks supplied on special occasions
    - Quarterly meetings have a fun theme to them

    Cons

    - Staff are treated like children and even though they are told they are able to make 'tough decisions' it rarely is allowed
    - Put pressure on sale of addons like Applecare and mobileMe, previously
    - Every Sunday there is 2 hours of 'training' which is very boring and rarely educational
    - Those chasing progress throughout the are usually destructive to the atmosphere and morale of the entire store.
    - Very few entry level employees work their way up to corporate levels, like they are promised.
    - Management will often put rules in place then undermine it when the staff take criticism from customers, making themselves look good but destroying the hard work the staff members do in explaining why policies exist.

    Advice to ManagementAdvice

    Accept that you are working in retail and that many of the people working in the Apple stores are doing it because the job market isn't great and treat them with the respect that they deserve.

    Don't give customers what they want just because they shout at you when other staff members put up with it on a daily basis and are still able to stand by the policies that you put in place, even if we don't agree with them.

    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

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