Dixons Retail
3.0 of 5 49 reviews
www.dixonsretail.com Hemel Hempstead, United Kingdom 5000+ Employees

Dixons Retail Reviews

Updated Apr 13, 2014
All Employees Current Employees Only

3.0 49 reviews

                             

77% Approve of the CEO

Dixons Retail Group CEO Sebastian James

Sebastian James

(22 ratings)

54% of employees recommend this company to a friend
49 Employee Reviews
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Be as creative as you can

Team Leader (Current Employee)

I have been working at Dixons Retail full-time for more than a year

ProsI have been working for PC World for almost 2 years now, and reading the reviews on here, you are all right, what it comes down to is the individual store and the management team within to how you would consider the job satisfaction.
But if you just take what the company wants to promote from managers to colleagues then all its about is having the correct behaviours!
However Dixons Retail has changed a massive amount over the last few years namely because of Sebastian James, the current CEO of Dixons Retail, if you look at the company 10 years ago you can tell it was all about hard selling! Making sure we sold the customers the most expensive products we could! You can see this because when you work in a store half the team have been there for that long!
And as this was a very pressured environment and I mean very pressured, This has made it hard for people to adapt to the new management style Dixons have adopted.
For instance, when I was a sales colleague I had two managers one who had been within the company for a long time, and one that hadn’t after sales one would say, What did you get on that sale? The other would say, what was your customers name? This as you can see is behavioural management over hard selling management.
Now does Dixons want to rid the company of these hard selling managers that encourage colleagues to sell more? No, well that’s my opinion.
If you are a sales colleague on the computing section, this is what the company wants you to sell with as many sales as you can:
Computer = What Ever Happens (insurance) MacAfee Live safe and CLOUD, Mobile broadband, set up (recovery media, Personalise (create Email address etc..) Showhow (30 minute tutorial)
So that’s 7 attachments, costing a minimum of £129 I mean if you’re buying a cheap £300 machine be prepared to spend another third! And £10 a month on insurance so you pay us another third a year! Gees.
So although the target for these attachments is not 100% it still leaves Dixons in a place where these hard selling managers will thrive, to exceed the targets.
Another reason you can be sure that Dixons don’t want to ditch old school managers is that there hasn’t been an assistant trainee management scheme in 4 or 5 years! Yes a cash rich company opening expanding and creating stores, a company moving forward with values and beliefs haven’t enrolled a new generation of manegent team at all!
I mean then they expect not to be in watchdog for miss-selling! Are you kidding! Colleagues are honestly told to tell their customers,
“We offer a great service called What Ever Happens, it means if anything goes wrong with your computer INCLUDING accidental damage then we will fix it for you if we can’t do that then we will replace it after 7 days.”
To which the customer will more than likely say no. In which case we will say, “It might be a good idea to take it for the first month, which I can give you for free, to get you through any teething issues with the machine, then I can also give you a £10 discount on your machine, and if you don’t want to keep it I can give you a freephone number to cancel your agreement, and you’ve saved £10 to make a free phone call.
Hmm... isn’t how the corporate side want us to sell it, however there not doing much to change that, if they were to introduce new generation of managent maybe this wouldn’t happen anymore.
It’s all about the Customer plan, Head office get us to sell the attachments by saying, you need to get the customer story, ask lifestyle questions to find out how our services will be useful to them, so when you bring this up at the end the customer almost feels stupid saying no to an insurance because they dropped their last one, or because they had a virus and don’t want to buy our half price internet security!
However there are pros, if you embrace what head office say to you personally then you wont get penalised for it, I’m personally very target driven and was great with sales, but I’m all about the customer, and I will only and always do what is right for the customer, I started the company 2 years ago as a college dropout (long story) from there I have progressed on to be a team leader, im now 18k which is higher than normal for a team leader in Dixons, and I know I will be able to get on the next intake of our assistant manager program.
This company will walk over you, but only if you let them if you want to progress within this company you will need to have some sort of savvy of when to go the extra mile for the company and work both of you days of for free, and when they start to use you for long hours and this becomes expected and you gain nothing from it. You know what I mean...
Working here for me has had it’s ups and downs, and you meet a great variety of people and are able to communicate on different levels.
As long as this company keeps going in the same new directions, and over the next few years does more to break old habits, it really will be, “An exciting place to be”

ConsOld managers make it a bad place to work.

Advice to Senior ManagementGet in a new generating of management, instead of getting new colleagues who do breed the right behaviors to do that job as customer champion

No, I would not recommend this company to a friend – I'm optimistic about the outlook for this company

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Big box retail is a tough sector since Amazon changed the game

Project Manager (Current Employee)
Hemel Hempstead, England

I have been working at Dixons Retail full-time for more than a year

ProsHeritage of the brand
Some great senior people
Rapidly changing industry
Household name
Technology sector is cutting edge

ConsPublic perception is that Dixons still make 40% margin on high tech, so the brand isn't loved.
Everything is about operations or product pricing. Limited opportunity to build rapport with suppliers and/or an engaging customer experience.

Advice to Senior ManagementKeep going with the transformation. Work on brand image and ensuring there are good career opportunities for the workforce.

Yes, I would recommend this company to a friend

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Working as knowhow customer service in store

Knowhow (Current Employee)

I have been working at Dixons Retail full-time for more than 3 years

ProsA job Nice store Freindly staff

ConsPoor managers, low pay, stressful job, no motivation, most of the staff want to leave

Advice to Senior ManagementSupport your staff better

No, I would not recommend this company to a friend – I'm optimistic about the outlook for this company

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Market leading company with a bright future

Assistant Category Manager (Current Employee)
Hemel Hempstead, England

I have been working at Dixons Retail full-time for less than a year

Prosstrong leadership, good people, good career opportunities

Constoo many inefficiencies, some programmes and processes are outdated

Advice to Senior ManagementPay more attention to front line staff

Yes, I would recommend this company to a friend – I'm optimistic about the outlook for this company

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Very supportive and friendly staff and enjoyed working with them

Customer Advisor (Former Employee)
London, England

I worked at Dixons Retail part-time for more than a year

ProsThe atmosphere is great, stores are generally large and the staff are outstanding. I have been working with them since 2008 to 2010 and have made a great friendships, its like as if we are a Family.

ConsThe store management do get a lot of pressure from their Area and Regional Managers and that reflects on the staff in the store as well. The managers sets strict daily targets for its staff on the shop floor and they always aim higher that its a bit tricky to achieve. The KPI's are a very stressful factors of working as a Sales Advisor.

Advice to Senior ManagementIt would be better if the staff were given a realistic targets, rather than high predictions and low return. Make sure the KPI's are hit by allowing the Sales Advisors to perform to its best of ability, rather then keep pushing them to sell the product no matter what to the customer.

No, I would not recommend this company to a friend – I'm not optimistic about the outlook for this company

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Satisfactory experience so far

Assistant Category Manager (Current Employee)
Hemel Hempstead, England

I have been working at Dixons Retail full-time for less than a year

ProsGood experience so far- loving the new job!

ConsCant say there are many at this stage, since I have recently joined the company

Advice to Senior ManagementMore training courses would help, so far loving my new job!

Yes, I would recommend this company to a friend – I'm optimistic about the outlook for this company

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Overal a reasonable employer

Accountant (Current Employee)
Hemel Hempstead, England

I have been working at Dixons Retail full-time for more than 8 years

ProsStaff discount, pension, options etc

ConsA large company - small cog in large wheel.

Advice to Senior ManagementThe customer experience is everything.

Yes, I would recommend this company to a friend – I'm optimistic about the outlook for this company

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An excellent company who are true market leaders providing great services to its customers

Group Service Director (Current Employee)
London, England

I have been working at Dixons Retail for more than 3 years

ProsHas a real customer focus

ConsOften criticized because it is the largest

Advice to Senior ManagementPay greater attention to the quality and profile of shop floor staff

Yes, I would recommend this company to a friend – I'm optimistic about the outlook for this company

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Dsg

Category Manager (Former Employee)
Hemel Hempstead, England

I worked at Dixons Retail full-time for more than 5 years

ProsDsg are a powerful company with certain categories often with over 50% market share. Former CEO was very strong implementing much needed change.

ConsAn environment exists in Dixon where those who have the ability to put the best spin on a situation were likely to do well. This was improving but still not enough focus on wider performance.

No, I would not recommend this company to a friend

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Getting Better, but a lot of work to do

Supervisor (Former Employee)
Leeds, England

I worked at Dixons Retail full-time for more than 3 years

ProsIf you are in the right store, with the right management team then it can be enjoyable. Otherwise, head office don't care too much about those on the ground.

ConsLots of mis-communication to the store staff from head office both from a sales target and merchandising point of view.

Advice to Senior ManagementTrust the staff more, rather than worry about if they are going to do something bad.

No, I would not recommend this company to a friend – I'm optimistic about the outlook for this company

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