Dixons Retail

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Dixons Retail Reviews

Updated Jul 25, 2014
All Employees Current Employees Only

3.0 64 reviews

69% Approve of the CEO

Dixons Retail Group CEO Sebastian James

Sebastian James

(32 ratings)

52% of employees recommend this company to a friend

Review Highlights

Pros
  • You get a 10% discount on products and 20% on staff promotions at Xmas (in 5 reviews)

  • Worked with some really good people (staff), and they did pay on time (in 4 reviews)


Cons
  • Head office rather dated but that is being addressed (in 4 reviews)

  • Needs to recognise the hard work of the workforce (in 3 reviews)

More Highlights
64 Employee Reviews
Relevance Date Rating
in
    • Culture & Values
    • Work/Life Balance
    • Senior Management
    • Comp & Benefits
    • Career Opportunities
    • Disapproves of CEO

     

    Poor, Low Pay, Obscene Targets, Constant berating on lack of Whatever Happens Careplan sales.

    Sales Advisor (Current Employee) Canterbury, England

    ProsThe company does have for the most part a solid business idea, with training you can improve your positions in store too.

    ConsIf you have any sort of morals then you will clash with the management in every store you work in. You are heavily targeted on your careplan sales which in short are pretty obscene in cost. The management have no empathy for their staff concerns or needs. Breaks seem to be a luxury and you have to be prepared to leave lunch half eaten and probably not finish it either.

    Advice to Senior ManagementPay the staff more, don't bully them, don't push them into selling Careplans or services to customers who clearly don't need them and in turn you won't have your current predicament of mis selling cases and having to dedicate a call center just to deal with complaints. "First month free" was in no means meant to be offered at our company training, yet in store management completely ignores this and forces staff to sell in this way still.

    No, I would not recommend this company to a friend

    • Culture & Values
    • Work/Life Balance
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    • Comp & Benefits
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    • Approves of CEO

     

    Run of the Mill

    Logistics (Former Employee) Sheffield, England

    ProsYou get paid on time.
    Nice people to work with.
    Since its an electronic retailer, an employee gets plenty of discounts on the in house products and have good local discounts.

    ConsRetail Dead End jobs. No real room for good promotions. Uninteresting management, the middle management seems stuck up and not flexible.

    They only look at processes and not the employee, in another words working there would just be like you're another employee number. Machines will start automating soon enough.

    Advice to Senior ManagementDon't treat employees like numbers.

    No, I would not recommend this company to a friend

    • Culture & Values
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    • No Opinion of CEO

     

    Hard work but rewards good performers

    Anonymous Employee (Current Employee) Hemel Hempstead, England

    ProsExpect to put in the time and the effort but rewarded for the same

    ConsBusiness is always changing something

    Advice to Senior ManagementKeep it up

    Yes, I would recommend this company to a friend – I'm optimistic about the outlook for this company

  1. We want your feedback – Are these company reviews helpful to you?  Yes | No
    • Culture & Values
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    • No Opinion of CEO

     

    Loads of tech

    Sales Colleague (Current Employee) Edinburgh, Scotland

    ProsFast paced interesting good atmosphere

    ConsLow pay and non existant bonus

    Advice to Senior Management0.1% is nothig to motivate anybody, 1% is not enough to make you want to missell

    Yes, I would recommend this company to a friend – I'm optimistic about the outlook for this company

    • Culture & Values
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    Be as creative as you can

    Team Leader (Current Employee)

    ProsI have been working for PC World for almost 2 years now, and reading the reviews on here, you are all right, what it comes down to is the individual store and the management team within to how you would consider the job satisfaction.
    But if you just take what the company wants to promote from managers to colleagues then all its about is having the correct behaviours!
    However Dixons Retail has changed a massive amount over the last few years namely because of Sebastian James, the current CEO of Dixons Retail, if you look at the company 10 years ago you can tell it was all about hard selling! Making sure we sold the customers the most expensive products we could! You can see this because when you work in a store half the team have been there for that long!
    And as this was a very pressured environment and I mean very pressured, This has made it hard for people to adapt to the new management style Dixons have adopted.
    For instance, when I was a sales colleague I had two managers one who had been within the company for a long time, and one that hadn’t after sales one would say, What did you get on that sale? The other would say, what was your customers name? This as you can see is behavioural management over hard selling management.
    Now does Dixons want to rid the company of these hard selling managers that encourage colleagues to sell more? No, well that’s my opinion.
    If you are a sales colleague on the computing section, this is what the company wants you to sell with as many sales as you can:
    Computer = What Ever Happens (insurance) MacAfee Live safe and CLOUD, Mobile broadband, set up (recovery media, Personalise (create Email address etc..) Showhow (30 minute tutorial)
    So that’s 7 attachments, costing a minimum of £129 I mean if you’re buying a cheap £300 machine be prepared to spend another third! And £10 a month on insurance so you pay us another third a year! Gees.
    So although the target for these attachments is not 100% it still leaves Dixons in a place where these hard selling managers will thrive, to exceed the targets.
    Another reason you can be sure that Dixons don’t want to ditch old school managers is that there hasn’t been an assistant trainee management scheme in 4 or 5 years! Yes a cash rich company opening expanding and creating stores, a company moving forward with values and beliefs haven’t enrolled a new generation of manegent team at all!
    I mean then they expect not to be in watchdog for miss-selling! Are you kidding! Colleagues are honestly told to tell their customers,
    “We offer a great service called What Ever Happens, it means if anything goes wrong with your computer INCLUDING accidental damage then we will fix it for you if we can’t do that then we will replace it after 7 days.”
    To which the customer will more than likely say no. In which case we will say, “It might be a good idea to take it for the first month, which I can give you for free, to get you through any teething issues with the machine, then I can also give you a £10 discount on your machine, and if you don’t want to keep it I can give you a freephone number to cancel your agreement, and you’ve saved £10 to make a free phone call.
    Hmm... isn’t how the corporate side want us to sell it, however there not doing much to change that, if they were to introduce new generation of managent maybe this wouldn’t happen anymore.
    It’s all about the Customer plan, Head office get us to sell the attachments by saying, you need to get the customer story, ask lifestyle questions to find out how our services will be useful to them, so when you bring this up at the end the customer almost feels stupid saying no to an insurance because they dropped their last one, or because they had a virus and don’t want to buy our half price internet security!
    However there are pros, if you embrace what head office say to you personally then you wont get penalised for it, I’m personally very target driven and was great with sales, but I’m all about the customer, and I will only and always do what is right for the customer, I started the company 2 years ago as a college dropout (long story) from there I have progressed on to be a team leader, im now 18k which is higher than normal for a team leader in Dixons, and I know I will be able to get on the next intake of our assistant manager program.
    This company will walk over you, but only if you let them if you want to progress within this company you will need to have some sort of savvy of when to go the extra mile for the company and work both of you days of for free, and when they start to use you for long hours and this becomes expected and you gain nothing from it. You know what I mean...
    Working here for me has had it’s ups and downs, and you meet a great variety of people and are able to communicate on different levels.
    As long as this company keeps going in the same new directions, and over the next few years does more to break old habits, it really will be, “An exciting place to be”

    ConsOld managers make it a bad place to work.

    Advice to Senior ManagementGet in a new generating of management, instead of getting new colleagues who do breed the right behaviors to do that job as customer champion

    No, I would not recommend this company to a friend – I'm optimistic about the outlook for this company

    • Culture & Values
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    • Senior Management
    • Comp & Benefits
    • Career Opportunities
    • Approves of CEO

     

    Big box retail is a tough sector since Amazon changed the game

    Project Manager (Current Employee) Hemel Hempstead, England

    ProsHeritage of the brand
    Some great senior people
    Rapidly changing industry
    Household name
    Technology sector is cutting edge

    ConsPublic perception is that Dixons still make 40% margin on high tech, so the brand isn't loved.
    Everything is about operations or product pricing. Limited opportunity to build rapport with suppliers and/or an engaging customer experience.

    Advice to Senior ManagementKeep going with the transformation. Work on brand image and ensuring there are good career opportunities for the workforce.

    Yes, I would recommend this company to a friend

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    Working as knowhow customer service in store

    Knowhow (Current Employee)

    ProsA job Nice store Freindly staff

    ConsPoor managers, low pay, stressful job, no motivation, most of the staff want to leave

    Advice to Senior ManagementSupport your staff better

    No, I would not recommend this company to a friend – I'm optimistic about the outlook for this company

    • Culture & Values
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    • Approves of CEO

     

    Market leading company with a bright future

    Assistant Category Manager (Current Employee) Hemel Hempstead, England

    Prosstrong leadership, good people, good career opportunities

    Constoo many inefficiencies, some programmes and processes are outdated

    Advice to Senior ManagementPay more attention to front line staff

    Yes, I would recommend this company to a friend – I'm optimistic about the outlook for this company

    • Culture & Values
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    • Senior Management
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    • No Opinion of CEO

     

    Very supportive and friendly staff and enjoyed working with them

    Customer Advisor (Former Employee) London, England

    ProsThe atmosphere is great, stores are generally large and the staff are outstanding. I have been working with them since 2008 to 2010 and have made a great friendships, its like as if we are a Family.

    ConsThe store management do get a lot of pressure from their Area and Regional Managers and that reflects on the staff in the store as well. The managers sets strict daily targets for its staff on the shop floor and they always aim higher that its a bit tricky to achieve. The KPI's are a very stressful factors of working as a Sales Advisor.

    Advice to Senior ManagementIt would be better if the staff were given a realistic targets, rather than high predictions and low return. Make sure the KPI's are hit by allowing the Sales Advisors to perform to its best of ability, rather then keep pushing them to sell the product no matter what to the customer.

    No, I would not recommend this company to a friend – I'm not optimistic about the outlook for this company

    • Culture & Values
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    • Comp & Benefits
    • Career Opportunities
    • Approves of CEO

     

    Satisfactory experience so far

    Assistant Category Manager (Current Employee) Hemel Hempstead, England

    ProsGood experience so far- loving the new job!

    ConsCant say there are many at this stage, since I have recently joined the company

    Advice to Senior ManagementMore training courses would help, so far loving my new job!

    Yes, I would recommend this company to a friend – I'm optimistic about the outlook for this company

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