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2 people found this helpful  

Boys Club

  • Comp & Benefits
  • Work/Life Balance
  • Senior Management
  • Culture & Values
  • Career Opportunities
Former Employee - Strategist  in  Los Angeles, CA (US)
Former Employee - Strategist in Los Angeles, CA (US)

I worked at iCrossing full-time for more than 3 years

Pros

Smart coworkers. Interesting client brands. Locked down process/operations. Good work/life balance and compensation.

Cons

This is a company that's all about the rational, not the emotional. There is no equilibrium in rational/emotional thought, and it affects the agency's output.

So-so creative. Deep, back end-centric client work. Little progressive front-end customer experience. Boys club exec team (i.e. Not a meritocracy). Smart, progressive co-workers feeding outside the iCrossing boys club end up leaving, because there is no alternative.

Doesn't Recommend
Neutral Outlook
Disapproves of CEO

43 Other Employee Reviews for iCrossing (View Most Recent)

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  1. 2 people found this helpful  

    A House of Cards

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at iCrossing full-time for more than a year

    Pros

    iCrossing still has many top tier clients (probably not for much longer). If you can manage to work on some of the bigger accounts, it will be great for your resume, just not your long term career. There are still some smart people there too, especially in the SEO and Analytics departments from whom you can learn a lot but their numbers are shrinking fast.

    Cons

    Cronyism and gross incompetence at the highest levels and a relentless focus on securing bonuses for the most senior management. Not to mention a highly toxic work environment in every single office. More of a multi-level marketing scheme than an advertising agency. If you are just out of college and looking to gain some entry level experience for a year in SEM or SEO, it might be worth it. If you are mid-career or higher, stay far, far away.

    Advice to ManagementAdvice

    The current management is incapable of taking advice, hence all their problems.

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
  2. 2 people found this helpful  

    Great people and clients, horrible leadership

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Strategist
    Former Employee - Strategist

    I worked at iCrossing full-time for more than 3 years

    Pros

    The best part of iCrossing is working with big brands - it's excellent for your resume and most if not all of your clients will be Fortune 500 companies. There are also some very talented people at the agency you can learn a lot from, and many people get to travel for meetings and pitches which is a lot of fun. IC offers lots of upward growth potential, especially if you're in New York or San Fran. Although I left the company because I of a deteriorating culture and being passed up for promotions, iCrossing was great for my career and I'm thankful for my time there.

    Cons

    The agency leadership is completely revenue driven and could care less about the people or work being produced. It is extremely demoralizing and frustrating to those who are passionate about their work, as they're constantly reminded by leadership that the only thing that matters is how much revenue your client is bringing in, not how good the work is. Layoffs occur when the agency "doesn't hit their numbers" even if the quarter was still very profitable - it's all about hitting the numbers at iCrossing, and nothing else matters. Don Scales is the center of this culture, and he wouldn't know good advertising if it smacked him in the face - he's a "show me the numbers" MBA through and through, and not fit to run a true creative (or even digital) agency.

    Advice to ManagementAdvice

    Replace Don Scales and adjust priorities to be less about revenue and more about producing good work. Treat your employees like more than just "costs that pull down the bottom line."

    Doesn't Recommend
    Neutral Outlook
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