Forever 21

www.forever21.com
Employer Engaged

Forever 21 Reviews

Updated 2 March 2015
Updated 2 March 2015
1,671 Reviews
2.5
1,671 Reviews
Rating Trends

Recommend to a friend
Approve of CEO
Forever 21 Co-Founder and CEO Do Won "Don" Chang
Do Won "Don" Chang
687 Ratings

Review Highlights

Pros
  • Its a very fast paced business so the store made money and so there was always hours (in 95 reviews)

  • The company is very fashion forward, and prices are very affordable (in 52 reviews)


Cons
  • 10% discount can be seen as a pro but it really doesn't do that much at the end of the day (in 92 reviews)

  • Also the customer the company targets is vey unfriendly to sales associates (in 84 reviews)

More Highlights

Employee Reviews

Sort: Popular Rating Date
  1.  

    Great friends, terrible managers and little room for progression

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Sales Associate in Manchester, England
    Former Employee - Sales Associate in Manchester, England

    I worked at Forever 21

    Pros

    Staff are really nice and you all become part of a work family. Also breaks are paid for which I suppose is a plus.

    Cons

    Only 10% staff discount, managers are really rude and cold, managers gang up on staff, badly organised, generally the atmosphere is pretty crap as everyone hates it and the managers are always negative.

    Advice to ManagementAdvice

    Be a human being

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
  2.  

    Soul sucking menial job dealing with alright customers and horrible management.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Sales Associate in Glasgow, Scotland
    Former Employee - Sales Associate in Glasgow, Scotland

    I worked at Forever 21

    Pros

    Good people (most of them) to work with. Could usually get your own way if liked by management (ie. could get more or even ALL weekends off, have all your holidays approved etc)
    The pay is slightly higher than national minimum wage.

    Cons

    Management constantly chopping and changing, never any consistency. Too many chiefs, not enough indians as they say. Mgmt prefer to stand around, or sit in the office gossiping about members of staff while barking out orders and not actually doing much work of their own. If you are disliked, this place would be hell on earth.
    There is no thanks or rewards for anything, the company itself obviously hates all staff by only offering them a 10% discount on merchandise.
    There is never any real training. Even those who get promoted do not get to undergo any proper training so basically everyone is doing the same job but some just get paid more than others.

    Advice to ManagementAdvice

    Learn some people skills. Don't push your fellow managers infront of buses. If you can't listen to, and care about, what people have to say then probably best to think of a career change at this time.
    Don't let head office screw you over, be more forthcoming with your needs and see them through before the shop crumbles to the ground.

    Doesn't Recommend
    Negative Outlook
  3.  

    Worst job ever

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Sales Associate
    Current Employee - Sales Associate

    I have been working at Forever 21

    Pros

    No pros. Bad atmosphere and worst retail job I've had.

    Cons

    Cliquey work place. Bad working hours. Unrealistic expectations from management

    Advice to ManagementAdvice

    Stop being so cliquey

    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO
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  5.  

    Sales Associate

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Sales Associate in London, England
    Current Employee - Sales Associate in London, England

    I have been working at Forever 21

    Pros

    Its a good place to work if you want to gain work experience in the retail sector. You get to work in a very busy store so you get a real feel of the high street retail world, which is basically hectic. Or if your just looking for something temporary for the meantime just to earn a little extra cash, I would say apply for it.

    Cons

    A lot of the people in the store I was at had 8hr contracts, meaning you have to work a minimum of 8hrs per week. However many people were given more hours based around your availability. What I really didn't understand was why peoples hours were being cut back, so those who asked for overtime etc weren't given any & those who had extra hours, were being cut back, people were being sent home mid shift as they were 'overstaffed' yet the store were still recruiting & bringing in new people. This to me makes no sense & clearly showed me that the management were slacking & had no loyalty towards their staff.

    Advice to ManagementAdvice

    As I mentioned above, the recruitment procedure makes no sense to me, why cut back peoples hours when they want overtime etc & then bring in new people to give them the minimum hours too?

    Doesn't Recommend
    Negative Outlook
    No opinion of CEO
  6. 3 people found this helpful  

    Bad

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Sales Associate in London, England
    Former Employee - Sales Associate in London, England

    I worked at Forever 21 part-time (less than a year)

    Pros

    Good location, payed lunch break and good salary

    Cons

    Was not given the holiday I informed my manager of in the interview

    Advice to ManagementAdvice

    stick to their word

    Doesn't Recommend
    Disapproves of CEO
  7. 2 people found this helpful  

    Don't look to the top for role model behaviour, lazy managers breed lazy staff!

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at Forever 21 full-time (more than a year)

    Pros

    Has some pretty nice stock at great prices, and the stock turnover is so high that the store is constantly changing. Plenty of opportunities to get your sleeves rolled up and get involved visually, no matter what your role, and having an active role in replen/VM can make your day go in quickly. Co workers become your good friends as you spend so much time with them.

    Cons

    LAZY LAZY LAZY senior management. Co-managers and above rarely leave the office, except when they want to point out problems and then disappear back in to sit on their phones all day pretending its work related. Never have I ever experienced such hands off, lazy GM/Co-managers in my retail career. Only time they want to actually get involved in things is when it's to point out more problems or stick their nose in where it isn't wanted. Too many cooks!! Unrealistic expectations on what can be achieved in the closing hour and constant headaches as the VM team work against everyone else in the store and forget that without the rest of the staff to serve customers and maintain the store, there would be no money in the tills to pay their wages. Absolute favouritism and little chance to move up unless you are a favourite. Perks are at a minimum and the company is run by inexperienced people who seem to have no idea how to run a global business. The level of secrecy around category reports, figures etc is ridiculous and make it impossible to react to commercial trends. Nobody takes accountability for their actions or any task set before them. No such thing as a work/life balance...your job and the crazy working hours that comes with it will take over your life. Not a place to work if you value your sanity.

    Advice to ManagementAdvice

    Actually spend some time on the shop floor (longer than a few minutes to point out problems without considering the reasons for them). Allow ASMs to run their own floors how they see fit without involving yourself in EVERYTHING and looking for reasons to punish people. Roll your sleeves up and do some work, you get paid enough!

    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO
  8. 2 people found this helpful  

    Company to avoid to work

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Sales Associate in London, England
    Former Employee - Sales Associate in London, England

    I worked at Forever 21 full-time (more than a year)

    Pros

    Localition - Oxford Street - in front of Bond Street. Busy area, lovely and globally customers, great Layout and ad nice Commercial Lighting

    Cons

    No management at all; no HR support; high staff turn over; there are no Healthy & Safety rules. The Company uses the old-fashion speech "we are a big family"when, on the daily basis just don't care about the Training, Respect and Coaching.

    Advice to ManagementAdvice

    be Manager, go to the nearest bookshop and buy a basic Management Book to start.

    Doesn't Recommend
    Disapproves of CEO
  9. 2 people found this helpful  

    Absolute chaos

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Sales Associate in Birmingham, England
    Former Employee - Sales Associate in Birmingham, England

    I worked at Forever 21 full-time (less than a year)

    Pros

    First dibs on new stock, that's all.

    Cons

    Poor wages, poor discount, incompetent management, only a 30 min break, staff leaving constantly due to poor working standards.

    Advice to ManagementAdvice

    Listen to what your staff say.

    Doesn't Recommend
    No opinion of CEO
  10. 3 people found this helpful  

    Get it on your CV then jump the ship as quick as possible!

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Visual Merchandiser in Manchester, England
    Former Employee - Visual Merchandiser in Manchester, England

    I worked at Forever 21 full-time (less than a year)

    Pros

    *good visual elements
    *helpful directory
    *constant store openings/ projects

    Cons

    * Store management, district management, country management - all should be replaced or at least trained on modern management and leadership practises. people are not machines or brainless and do not like to get treated that way. Most of your staff are studying quite difficult degrees; physics, medicine, management (uhohhh) - and therefore they are probably a lot smarter than you and could probably manage that store better than you.

    * Management hierarchy - store manager, operation manager, commercial manager, visual manager, stock room manager assistant manager, supervisor, head cashier...really? Maybe you should also hire a toilet manager. so you have another person to involve in your little (not work related) chats everywhere over the shop floor and ignoring customers.

    * Pay - its very uneven, management is getting enormous amount of money (oops, someone couldn't keep their mouth shut) where as the people on the floor do the real work and get just above minimum wage.

    * Favouritism - its everywhere in that company

    * Benefits - there are non, minimum staff discount, no sick pay, no maternity pay, no pension scheme, no accident or medical insurance

    Advice to ManagementAdvice

    Read some books, visit seminars and open your minds to better ways of managing a team. yes a team - there is no 'I' in team. Remember that. Maybe have a read on the Fish Philosophy.

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
  11. 2 people found this helpful  

    Worst company in retail. Worst management in retail.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Associate (Slave) in Belfast, Northern Ireland
    Current Employee - Associate (Slave) in Belfast, Northern Ireland

    I have been working at Forever 21 part-time (less than a year)

    Pros

    £6.60 an hour if your 18, however it stays the same even if your in your 30s or 40s and your not in management. I would imagine the pros of this company are only relatable if your in management, you can do very little work and get away with it. If you're the type of person that likes to bully people or you enjoy being bullied, then knock yourself out and get a job at this soul destroying company.

    Cons

    The list is endless. The worst company, by far, that i'v ever had to work for. They don't value as an employee. Give zero help to you if you need it. Are very unwilling to put your interests at heart. Management are complete bullies. They never advertise jobs in-store for promotions, they select who they want and then you find out about it. There is so much favouritism, it's unbelievable. The hours are horrible, zero work/life balance. Discount is 10%! They claim to be all about "customer service" but management think serving customers is somewhat below them because all i do is see them talking to each other and their faces are always tripping them. Working here is like selling your soul the devil!

    Advice to ManagementAdvice

    Actual manage without being a bully. Get some floor experience and treat your staff with respect. You aren't a better person because your a manager, and a poor one at that.

    Doesn't Recommend
    Disapproves of CEO

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