G2 USA Reviews

Former Employee – worked at G2 USA full-time for more than 3 years

Pros – I enjoyed the people and the responsibility. I worked for people that trusted me to get the job done and I did.

Cons – Recognition for a job well done was sometimes slow in coming.

Yes, I would recommend this company to a friend

Current Employee – been working at G2 USA full-time for more than a year

Pros – Location near Madison Square Park!

Cons – Lack of leadership, communication, talent, process

Former Employee – worked at G2 USA full-time for more than a year

Pros – There are some smart people there, sure, at least in the academic sense. I worked on ok accounts. I also picked up some skills that are definitely an asset for what I do now. I made some solid professional connections. Probably the best thing about G2 was its location (New York).

Cons – G2 is a transit shop, as in no one in their good mind stays there past 3 yrs, if that. While I was there I learned more from my own initiative than from any offerings from the agency. The culture absolutely sucks: they place more emphasis on gossiping, name bashing, finger pointing and ghetto politics than collaboration. Trust me, your time and peace of mind are more valuable than any amount of money anyone can throw at you, and G2, at least while I was there was notorious for immature, downright ridiculous office cliques. If you are the type of person that is still stuck in high school and likes all the drama, irrespective of your educational background, then you'll probably fit right in. Truly bright and mature people don't stay long there. Their inability to hold clients testifies to that. I have no regrets about my decision to resign from them and move on to better things.

Advice to Senior Management – Teams in offices usually take on the traits of their leaders. Your leaders, at least while I was there, sucked. Smart, yes, but no leadership backbone whatsoever (there were one or two that I respected). More than anything, work on redefining your culture. Stop promoting people based on favoritism. Work on increasing the personal space for your employees, and stop having them sit so close together. Work on hiring people who more than anything truly know how to collaborate and function in a team environment, and not insecure ego maniacs who proactively spread rumors and character assassinate for their personal gain.. Beef up your HR team and have them be more visible in the office. Encourage your leadership to place more stock in their subordinates on personal and professional levels. Promote a culture that frowns on office cliques.

No, I would not recommend this company to a friend – I'm not optimistic about the outlook for this company

Former Employee – worked at G2 USA full-time

Pros – Casual, relaxed atmosphere. Great location.

Cons – Many employees feel completely undervalued and go unrewarded. Many managers are out for personal gain at the expense of team members, so sucking up and playing politics wins out over hard work and talent. Company lacks communication and a cohesive work environment.

Advice to Senior Management – Communicate. Respect your team. Eliminate favoritism based on politics or personality preferences. Recognize good work and promote/reward accordingly. Look for and value feedback from team members regarding work related issues.

No, I would not recommend this company to a friend

Current Employee – been working at G2 USA

Pros – * Talented people at agency
* Got much better with resource planning
* Training program
* Nice building / kitchen

Cons – * Career path - limited growth opportunity
* Loss of talented people
* Lost momentum of building new client base
* Issue with Grey continues (loss of clients)
* Still works like non-digital agency (account dominates PM in many instances)
* Lack of personal office space - only top executive has offices

Advice to Senior Management – * G2 needs to work with other agencies to expand client base and capabilties.
* G2 needs to make sure to retain the loyal and talented employees.
* G2 needs to have a clear focus of what it should seek.

No, I would not recommend this company to a friend

Former Employee – worked at G2 USA full-time for more than a year

Pros – There are many great creatives and sharp and professional account people who make the work day tolerable. They do 401K matching and provide healthcare insurance.

Cons – Often not sure of who was really in charge. Chaos. Disorganized. No accountability for those who did not pull their weight or failed to deliver.

Advice to Senior Management – Check in with your staff and really listen. Yes, you have your own work to manage. But you also have to connect with your team and provide leadership.

No, I would not recommend this company to a friend

Current Employee – been working at G2 USA full-time for more than a year

Pros – - Chance to work with some great concepts on the strategic, web design and analytics front
- Great learning experience across different projects
- Convenient location in New York City

Cons – -The gossiping and name bashing that happens in this place is on a whole different level, but I'll also chalk that up to the workplace in general and the younger age demographic of the advertising industry
- Not as diverse as it may seem
- Groups operate in silos/do not share information freely. What makes this particular point dangerous is that I have seen this trend happen between members of the same group.
- Little room for professional advancement (have to be with the "in-crowd" in certain cases, again, I'll partly chalk this up to general office politics)
- Review system is terrible and forget about pay raises/bonuses
- No investment whatsoever in professional development (classes, certifications, etc).
- No positive reinforcement for many of the more hardworking employees.
- No focus, or understanding of process across many of the departments. This creates a cascading effect that costs the agency morale, timing, efficiency, and in some cases, clients themselves.

Advice to Senior Management – Your business is only as good as your employees and the services you provide. Consider making significant investments in those two things to start.

Yes, I would recommend this company to a friend – I'm not optimistic about the outlook for this company

Former Employee – worked at G2 USA part-time

Pros – Nice working environment, tons of social events and friendly coworkers

Cons – managers and seniors are always in their own cubic

Advice to Senior Management – talk to your employee

Yes, I would recommend this company to a friend

Current Employee – been working at G2 USA full-time for more than 7 years

Pros – G2 has some very bright and talented people across a range of disciplines...

Cons – ...but the upper management that oversees creative, strategy, and new business will be their ultimate downfall.

Advice to Senior Management – They need to find upper management that can actually work together and not act like a bunch of entitled spoiled brats.

No, I would not recommend this company to a friend – I'm not optimistic about the outlook for this company

Former Employee – worked at G2 USA full-time for more than a year

Pros – New G2 TAG training system

Cons – Few opportunities for growth and advancement