iCrossing

  www.icrossing.com
  www.icrossing.com

iCrossing Reviews

Updated 10 November 2014
Updated 10 November 2014
49 Reviews
2.6
49 Reviews
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Recommend to a friend
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Brian Powley
21 Ratings

Employee Reviews

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  1.  

    UK office - great clients and professionals, no so great work ethics

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Senior Account Manager in London, England
    Current Employee - Senior Account Manager in London, England

    I have been working at iCrossing full-time (less than an year)

    Pros

    The client portfolio is great and the agency is gaining many prices and ranking. It is also great for career progression.

    Cons

    Work culture does not facilitate team building and working over two offices makes your commute time a real down side

    Advice to ManagementAdvice

    Retaining clients comes after retaining staff

    Recommends
    Positive Outlook
    No opinion of CEO
  2.  

    Choose Your Own Adventure

    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at iCrossing

    Pros

    If you want to take on more job responsibilities or learn more about other departments, you have free reign to do so. You can REALLY build up your resume if you choose to. Also great opportunities to write for the blog.

    Cons

    Promotions are non-existant, at least in the social department. People have job titles that are a full year behind the work they are actually doing. That is likely what will cause me to leave.

    Advice to ManagementAdvice

    Take the social team more seriously.

  3.  

    Digital Analytics

    • Senior Management
    Current Employee - Director Insights & Data Science in Chicago, IL (US)
    Current Employee - Director Insights & Data Science in Chicago, IL (US)

    I have been working at iCrossing full-time (more than 3 years)

    Pros

    We do work with larger clients that have interesting questions around marketing effectiveness, cross channel attribution and media planning.

    Cons

    Managing the analytic deliverable expectations with the hours we have scoped on some accounts.

    Recommends
    Positive Outlook
    Approves of CEO
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  5. 3 people found this helpful  

    Horrible, Delusional agency

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Manager in New York, NY (US)
    Current Employee - Manager in New York, NY (US)

    I have been working at iCrossing full-time (more than an year)

    Pros

    Um, nothing to do with the agency directly. More with its location, that is, it being located in the Hearst Tower.

    Cons

    Delusional that they think they are competitors to the agencies that create great work such as RGA, 360i, Razorfish, etc.

    Management is ineffective, nasty, bad attitudes and only out for themselves. No interest in developing great talent.

    Culture is like no other. People think they are better than their co-workers and are not friendly. There really is no culture.

    High turnover. Can't find good talent. They hire you based on whether they get a "good vibe" in the interview and nothing to do with your qualifications.

    Might gain incremental work but don't win new work.

    Have no idea what some of these departments actually do and try to hype themselves up.

    Basically don't work here. Whether you are fresh out of college or a veteran.

    Could be a great agency if they hired talent, re-evaluate who are the so-called leaders, and focus on producing great work vs. office politics.

    Advice to ManagementAdvice

    Fire yourselves.

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
  6.  

    Quiet as a mouse. A veritable army of Mice.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Senior Project Manager in San Francisco, CA (US)
    Former Employee - Senior Project Manager in San Francisco, CA (US)

    I worked at iCrossing full-time (less than an year)

    Pros

    If you like quiet. Zero interaction with coworkers. Hung out on a limb. Given the worst assignments with zero direction or support. No communication from management. Half-hearted army of drones looking down their food stalls. Then this is the place for you.

    Cons

    If you don't thrive on neglect. If you wish your masochism was more dramatic and forthright. If benign indifference rubs you the wrong way.

    Advice to ManagementAdvice

    Come out of your closed door offices from time to time. Pretend that you care about the workers out in the cubicle farm.

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
  7.  

    Great Place to Learn, but the Office Culture Sucks

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at iCrossing full-time

    Pros

    Channel Leads on some of the accounts are subject matter experts to some degree, that I'll give them.
    Lots of learning sessions you can sign into if you have the time

    Cons

    As with any company, in the end it all comes down to the team (or teams) you work with that will ultimately shape your experience. With the account I work on (one of the main cash cows):
    - For the most part feels like a little sorority/girls club. Very catty, they spend all day gossiping and speaking negatively about people and each other. Very exhausting negative energy to be around all day. If you're not in their little clique, prepare for indirect harassment.
    - Not friendly at all, and very arrogant
    - This is "my turf" feel. Very divisive.
    - Extremely disorganized.
    - Poor onboarding process within the team. Give you little to nothing to work with yet expect high returns.

    With the company as a whole, typical ad agency vibe, nothing new.

    Advice to ManagementAdvice

    Focus on your company culture.

    Doesn't Recommend
    No opinion of CEO
  8.  

    Poorly organized and dysfunctional agency

    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at iCrossing full-time

    Pros

    The SEM practice and the agency's technology platforms are the strongest assets this agency has going for it.

    Cons

    Unfortunately, iCrossing is not a fully integrated digital marketing agency. Client work suffers from a lack of structure and clear organization.

    Advice to ManagementAdvice

    Get agency objectives clearly defined and communicate them to staff to minimize employee turnover and dissatisfaction.

  9. 3 people found this helpful  

    Sinking Ship

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Senior Software Engineer in Scottsdale, AZ (US)
    Former Employee - Senior Software Engineer in Scottsdale, AZ (US)

    I worked at iCrossing full-time (more than an year)

    Pros

    Good technology stack, interesting work.

    Cons

    This is the leanest company I have ever worked for. More project managers than developers. Very top heavy. It is because they keep missing their quarterly numbers and have to keep doing another round of layoffs.

    Advice to ManagementAdvice

    The main problem is that they focused on a global growth strategy which did not pay off and in the mean time they forgot about their core competencies which allowed their competitors to race ahead with a superior product stack. Now they never win new business and any existing clients that decide to look around always end up leaving.

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
  10. 3 people found this helpful  

    Listen to your employees

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at iCrossing full-time (more than an year)

    Pros

    Nice office space located in the Hearst a Tower

    Cons

    High turnover rate and no communication to lower and mid tier employees who are still there. Employees are overworked with long hours in the office. Be prepared to give up your social life when working here.

    Advice to ManagementAdvice

    Listen to your employees. There is a valid reason why people are leaving at such a high rate.

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
  11. 2 people found this helpful  

    Veritable Mediocrity

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Senior UI Engineer in Santa Monica, CA (US)
    Former Employee - Senior UI Engineer in Santa Monica, CA (US)

    I worked at iCrossing full-time (more than an year)

    Pros

    Great people and personalities on a non-work-related basis. Good social gatherings outside of work -- if that's something important to you in your career. (corporate) Upper-management seems to have a good grasp on the needs of the market and a talent for identifying companies appropriate for acquisition.

    Cons

    Poor leadership in the sense of managerial and lead personnel allowing very poor quality code into production. Assigning business-critical work to junior-level developers which do not possess the requisite knowledge or experience to complete important tasks with minimal error. Proper assessment of necessary skills during interviewing prospective candidates would eliminate many of the aforementioned issues. Regular communication to personnel regarding performance concerns should be done more than once a year... when its painfully obvious its not important how one performs there job as long as everyone likes them, despite poor quality of work. Also, whenever I made "diplomatic" suggestions regarding process improvement they were neglected and ignored.

    Advice to ManagementAdvice

    Meritocracy, expertise, and experience should be rewarded before seniority (length of employment within the company).

    Recommends
    Neutral Outlook
    Approves of CEO

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