What does a Communications Manager do?

Communications Managers work to propel a brand's image through consistent messaging and strategy. They do everything from oversee the development of brand collateral to developing internal and external communications and marketing strategies. They also liaise with media to help the brand gain exposure in local, national and international media. Communications Managers work in all kinds of different settings, including for large corporations, government organizations, agencies, and small businesses across all industries.

A bachelor's degree is a standard requirement for Communications Managers, however it may be overlooked if a candidate has extensive experience in their field. The most successful Communications Managers are highly organized and exceptional communicators. Superior writing skills and an analytical mindset are also huge assets to anyone pursuing this field.

  • Develop and implement marketing and communications campaigns and strategies and monitor their success
  • Define key performance indicators for each communications channel which will indicate a campaign's level of success
  • Determine strategic communications campaigns that will help further organizational goals
  • Create internal communications protocols and initiatives that will foster employee moral
  • Oversee the creation of marketing and communications collateral to ensure that it is consistent with the organization's brand, including white papers, website copy, and more
  • Write and deliver internal newsletter on a monthly basis
  • Represent the organization at events and press conferences
  • Reach out to influencers, media and beyond in order to arrange story placement on a national and global level
  • 3+ years prior experience working in a marketing or communications role
  • Proven success designing and executing marketing and communications strategies and campaigns
  • Up to date on industry trends and able to stay ahead of the curve
  • Excellent organizational and project management skills and ability to meet deadlines
  • Must be able to think analytically and strategically
  • Capable of working well as part of a team as well as independently
  • Great multitasker and capable of simultaneously managing multiple projects with different deadlines
  • Familiarity or experience working with CRM software is an asset
  • Superior written and verbal communications skills

Average Years of Experience

0 - 1
3%
2 - 4
49%
5 - 7
35%
8+
13%

Common Skill Sets

Writing
Editing
Microsoft Powerpoint
Excellent Communication
Microsoft Office Suite
Written Communication
Collaboration
Leadership

Communications Manager Seniority Levels

L3
Communications Manager
No Salary Reports
L4
Leader of Communications
No Salary Reports
Communications Associate
26% made the transition
Software Engineer
44% made the transition
See Career Path

Communications Manager Salaries

Average Base Pay

£42,775 /yr
Same as national average
Not including cash compensation
See More Insights
£30K
Median: £43K
£61K
See More Insights
Glassdoor Estimated Salary

Communications Manager jobs