What does a Product Marketing Manager do?

Product marketing managers are responsible for overseeing the comprehensive marketing efforts related to a particular product, brand, or product line. They develop and execute marketing campaigns and promotional initiatives. They play a central role in establishing the brand vision and approving content and messaging. They lead a team of marketing specialists, content developers, and other staff. Their work often involves conducting market research and studying competitor campaigns. They establish metrics for evaluating campaign performance and perform data analysis to monitor ongoing initiatives.

Product marketing managers typically have at least a bachelor’s degree in marketing, and a background in marketing or communications. They should have experience developing and supervising marketing campaigns. These roles require strong leadership and project management skills. Proficiency with Google Analytics and similar tools is helpful.

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Average Years of Experience

0 - 1
5%
2 - 4
82%
5 - 7
8%
8+
5%

Common Skill Sets

Excellent Communication
Newsletters
Adobe Acrobat
Integrator
SharePoint
Editing
Powerpoint
VERBAL Communication

Product Marketing Manager Seniority Levels

L2
Product Marketing Manager
£53,342/yr
Product Owner
10% made the transition
Technical Product Manager
11% made the transition
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Product Marketing Manager Salaries

Average Base Pay

£53,342 /yr
Same as national average
Not including cash compensation
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£35K
Median: £53K
£81K
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Glassdoor Estimated Salary

Product Marketing Manager jobs