What does a Brand Manager do?

Brand managers are responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability. In their essence, brand managers are focused on achieving brand business objectives in the short and long term.

Most brand managers have a Bachelor's degree in marketing and demonstrate deep knowledge about market research, analytics, and consumer behavior. The best brand managers have strong reserach skills and work well in cross-functional environments.

What responsibilities are common for Brand Manager jobs?
  • Identify research needs, execute research studies and projects, and analyze research in order to identify opportunities
  • Stay current on market trends and competitive activity
  • Establish and maintain brand budgets
  • Define and manage the brand communication strategy using a variety of media
  • Own the development and messaging of the brand narrative
  • Create, execute, and manage marketing programs and campaigns
What are the typical qualifications for Brand Manager jobs?
  • Bachelor's degree in Marketing, Business, or related field. MBA preferred.
  • 3-5 years of experience in brand management, brand marketing, or marketing management
  • Proven ability to work cross-functionally
  • Experience managing a brand across multiple markets
  • Creative thinker and problem solver
  • Strong communication skills
  • Project management experience, with a solid understanding of project management principles and techniques
  • Strategic thinker able to identify long-term opportunities and trends
EducationBachelor's Degree
Work/Life Balance
3.5 ★
Salary Range--
Career Opportunity
3.6 ★
Avg. Experience2-4 years

Brand Manager Salaries near United Kingdom

Average Base Pay

£52,032 /yr
Not including cash compensation
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Glassdoor Estimated Salary

Brand Manager Career Path

Learn how to become a Brand Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Brand Manager
Senior Brand Manager
Brand Manager

Years of Experience Distribution

0 - 1
2 - 4
5 - 7
Not including years spent in education and/or training

Brand Manager Insights

Read what Brand Manager professionals have to say about their job experiences and view top companies for this career.
Robert Bosch Tool CorporationRobert Bosch Tool Corporation
Brand Manager
26 Oct 2021

“Good health coverage (not the best I have ever had but far better than average).”

Ashley Furniture HomestoreAshley Furniture Homestore
Brand Manager
6 May 2022

“Everything about this job was miserable and I'm glad I don't work there anymore.”

My Amazon Guy My Amazon Guy
Brand Manager
4 Aug 2023

“It is the best and most unique culture I have ever been a part of.”

Old NavyOld Navy
Brand Associate
27 Mar 2022

“I kept this job for years and it was a good part time job for me.”

Spontaneous OrderSpontaneous Order
Brand Manager
1 Feb 2023

“Unexperienced management that takes personal problems to work and will take this out on employees.”

Red BullRed Bull
Student Brand Manager
8 Apr 2022

“Was a great role to have as a student with flexible hours and understanding from supervisors.”

Brand Manager
12 Jun 2023

“If your just getting started in your career its a good place to learn the in's and out's of the beauty industry”

Marketplace Feed Specialist
5 Sept 2023

“life balance which is helpful to recharge/destress so that we can tackle the challenges of our role.”

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Brand Manager Interviews

Frequently asked questions about the role and responsibilities of a Brand Manager

When working as a Brand Manager, the most common skills you will need to perform your job and for career success are Microsoft Office Suite, Microsoft EXCEL, Consulting, Powerpoint and Attention To Detail.

The most similar professions to Brand Manager are:
  • Market Researcher
  • Digital Marketing Manager
  • Market Analyst
  • Marketing Manager

The most common qualifications to become a Brand Manager is a minimum of a Bachelor's Degree and an average of 0 - 1 of experience not including years spent in education and/or training.

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Brand Manager jobs