What does a Brand Manager do?
Brand managers are responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability. In their essence, brand managers are focused on achieving brand business objectives in the short and long term.
Most brand managers have a Bachelor's degree in marketing and demonstrate deep knowledge about market research, analytics, and consumer behavior. The best brand managers have strong reserach skills and work well in cross-functional environments.