What does a Brand Manager do?
Brand managers are responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability. In their essence, brand managers are focused on achieving brand business objectives in the short and long term.
Most brand managers have a Bachelor's degree in marketing and demonstrate deep knowledge about market research, analytics, and consumer behavior. The best brand managers have strong reserach skills and work well in cross-functional environments.
- Identify research needs, execute research studies and projects, and analyze research in order to identify opportunities
- Stay current on market trends and competitive activity
- Establish and maintain brand budgets
- Define and manage the brand communication strategy using a variety of media
- Own the development and messaging of the brand narrative
- Create, execute, and manage marketing programs and campaigns
- Bachelor's degree in Marketing, Business, or related field. MBA preferred.
- 3-5 years of experience in brand management, brand marketing, or marketing management
- Proven ability to work cross-functionally
- Experience managing a brand across multiple markets
- Creative thinker and problem solver
- Strong communication skills
- Project management experience, with a solid understanding of project management principles and techniques
- Strategic thinker able to identify long-term opportunities and trends
Brand Manager Salaries near United Kingdom
Average Base Pay
Brand Manager Career Path
Learn how to become a Brand Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.
Years of Experience Distribution
Brand Manager Insights
Robert Bosch Tool Corporation“Good health coverage (not the best I have ever had but far better than average).”
Ashley Furniture Homestore“Everything about this job was miserable and I'm glad I don't work there anymore.”
My Amazon Guy “It is the best and most unique culture I have ever been a part of.”
Old Navy“I kept this job for years and it was a good part time job for me.”
Spontaneous Order“Unexperienced management that takes personal problems to work and will take this out on employees.”
Red Bull“Was a great role to have as a student with flexible hours and understanding from supervisors.”
Maesa“If your just getting started in your career its a good place to learn the in's and out's of the beauty industry”
Feedonomics“life balance which is helpful to recharge/destress so that we can tackle the challenges of our role.”
Frequently asked questions about the role and responsibilities of a Brand Manager
When working as a Brand Manager, the most common skills you will need to perform your job and for career success are Microsoft Office Suite, Microsoft EXCEL, Consulting, Powerpoint and Attention To Detail.
- Market Researcher
- Digital Marketing Manager
- Market Analyst
- Marketing Manager
The most common qualifications to become a Brand Manager is a minimum of a Bachelor's Degree and an average of 0 - 1 of experience not including years spent in education and/or training.
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