What does a Campaign Manager do?

A Campaign Manager can be employed or contracted by many different entities. Their primary duty is to implement advertisement, sales or political strategies across a market. Campaign Managers work hand in hand with external agencies, freelancers, marketing companies and a handful of other resources. As well as sourcing new relations, A Campaign Manager on-boards and trains new staff.

There are no specific requirements to hold a Campaign Manager position. However, most companies and contractors prefer that a candidate possess a degree in marketing, public relations or a similar field. Advanced degrees in Marketing of Communications will yield high-status positions. Previous experience with marketing roll-outs, B2B and B2C campaigns is a huge plus in this field.

What responsibilities are common for Campaign Manager jobs?
  • Meet with all new clients to identify and conceptualize campaign strategies
  • Design and organize an optimal campaign inside budget constraints
  • Locate and secure talent and resource before campaign launch
  • Train and groom all resources for optimum efficacy
  • Utilize staff and resources to produce quality content for execution
  • Devise a campaign timeline and schedule
  • Execute campaign effectively, on schedule and on budget
  • Monitor all outlets and resources for campaign impact and progress
What are the typical qualifications for Campaign Manager jobs?
  • bachelor's in Marketing, Advertising or related field (preferred)
  • Advanced degree in related field (preferred)
  • 7+ year track record of participating in successful campaigns
  • 3+ years of management experience
  • Experience overseeing simultaneous campaigns
  • Very strong interpersonal skills
  • Understanding of current market trends
  • Excellent organizational skills
  • Willing to travel domestically
Education--
Work/Life Balance
3.7 ★
Salary Range--
Career Opportunity
3.7 ★
Avg. Experience2-4 years

Campaign Manager Salaries

Average Base Pay

£40,146 /yr
Same as national average
Not including cash compensation
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£28K
Median: £40K
£58K
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Glassdoor Estimated Salary

Campaign Manager Career Path

Learn how to become a Campaign Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Average Years of Experience

0 - 1
15%
2 - 4
70%
5 - 7
9%
8+
6%
Not including years spent in education and/or training
See Career Path

Campaign Manager Insights

Read what Campaign Manager professionals have to say about their job experiences and view top companies for this career.
SalesforceSalesforce
Campaign Manager
27 Nov 2019

“Resource issue and as a CM I had to manage this as my line manager couldn’t”

Grateful Rose
Campaign Assistant
16 Oct 2021

“Devin is the best Boss I’ve worked for and he always wants all his people to win!”

AstraZenecaAstraZeneca
Campaign Specialist
24 Feb 2022

“Good compensation package but not the best compared to other companies in the same range.”

InvestingChannelInvestingChannel
Campaign Manager
27 Nov 2020

“The work load is quite high and make it difficult maintain work and life balance.”

Central GroupCentral Group
Affiliate Channel Campaign Manager
12 May 2020

“The boss was really great at his job and inspired me to keep up the good work.”

McDonald'sMcDonald's
Campaign Assistant
2 Sept 2020

“functional collaboration and the majority of individuals and teams genuinely want to help one another achieve the best.”

Fresh Success MarketingFresh Success Marketing
Campaign Manager
17 Sept 2021

“I do work a lot but I am excited to show up and work with a great team.”

Oneflow (Sweden)Oneflow (Sweden)
Paid Campaign Manager
17 Mar 2022

“life balance and career in general I would highly recommend applying for a job at Oneflow.”

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Campaign Manager Interviews

Frequently asked questions about the role and responsibilities of a Campaign Manager

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  • Market Research
  • Digital Marketing
  • Market Analyst
  • Marketing Manager

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Campaign Manager jobs