What does a Campaign Manager do?

A Campaign Manager can be employed or contracted by many different entities. Their primary duty is to implement advertisement, sales or political strategies across a market. Campaign Managers work hand in hand with external agencies, freelancers, marketing companies and a handful of other resources. As well as sourcing new relations, A Campaign Manager on-boards and trains new staff.

There are no specific requirements to hold a Campaign Manager position. However, most companies and contractors prefer that a candidate possess a degree in marketing, public relations or a similar field. Advanced degrees in Marketing of Communications will yield high-status positions. Previous experience with marketing roll-outs, B2B and B2C campaigns is a huge plus in this field.

  • Meet with all new clients to identify and conceptualize campaign strategies
  • Design and organize an optimal campaign inside budget constraints
  • Locate and secure talent and resource before campaign launch
  • Train and groom all resources for optimum efficacy
  • Utilize staff and resources to produce quality content for execution
  • Devise a campaign timeline and schedule
  • Execute campaign effectively, on schedule and on budget
  • Monitor all outlets and resources for campaign impact and progress
  • bachelor's in Marketing, Advertising or related field (preferred)
  • Advanced degree in related field (preferred)
  • 7+ year track record of participating in successful campaigns
  • 3+ years of management experience
  • Experience overseeing simultaneous campaigns
  • Very strong interpersonal skills
  • Understanding of current market trends
  • Excellent organizational skills
  • Willing to travel domestically
Work/Life Balance
3.6 ★
Salary Range--
Career Opportunity
3.6 ★
Avg. Experience2-4 years

Campaign Manager Salaries

Average Base Pay

£40,146 /yr
Same as national average
Not including cash compensation
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Median: £40K
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Glassdoor Estimated Salary

Campaign Manager Career Path

Learn how to become a Campaign Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

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Campaign Manager Insights

Read what Campaign Manager professionals have to say about their job experiences and view top companies for this career.
Grateful Rose
Campaign Assistant
16 Oct 2021

“Devin is the best Boss I’ve worked for and he always wants all his people to win!”

Campaign Manager
11 Nov 2019

“Being involved in many projects which are not my responsibility and didn’t pay off at the end.”

Central GroupCentral Group
Affiliate Channel Campaign Manager
12 May 2020

“The boss was really great at his job and inspired me to keep up the good work.”

Campaign Assistant
2 Sep 2020

“functional collaboration and the majority of individuals and teams genuinely want to help one another achieve the best.”

Lumi GlobalLumi Global
Marketing Campaign Manager
21 Sep 2021

“This is a great business for someone looking to advance their career and make their mark.”

Campaign Manager
7 Feb 2020

“I was told in the interview process that the "health" of the account was good.”

Wunderman ThompsonWunderman Thompson
Campaign Manager
15 Jul 2021

“while the work life balance is good you really have to make it work for you.”

Campaign Organizer
16 Sep 2019

“Training is used to brainwash new campaigners to feel guilty if they're not working.”

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Campaign Manager Interviews

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