What does a Channel Account Manager do?

Channel account managers are responsible for overseeing the sales accounts in a certain territory or region, or for a specific product or service line. They generate leads, nurture and expand existing relationships, and identify opportunities for potential future growth. They should be adept at scrutinizing territories to detect untapped markets and establishing strategies for increasing revenue from current accounts. They possess a deep understanding of their own company’s products and services, along with competitor offerings, and can educate customers in a persuasive yet engaging manner.

Channel account managers typically have at least a bachelor’s degree in a business field. They must have a strong sales and marketing background or demonstrable skills in those areas. These roles require innovative thinkers with excellent people skills who can develop creative strategies for increasing revenue.

EducationBachelor's Degree
Work/Life Balance
3.9 ★
Salary Range--
Career Opportunity
3.7 ★
Avg. Experience2-4 years

Channel Account Manager Salaries

Average Base Pay

£48,179 /yr
Same as national average
Not including cash compensation
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Median: £48K
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Glassdoor Estimated Salary

Channel Account Manager Career Path

Learn how to become a Channel Account Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Channel Account Manager
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Channel Account Manager Insights

Read what Channel Account Manager professionals have to say about their job experiences and view top companies for this career.
Channel Account Manager
19 Oct 2020

“Great work and life balance”

Channel Account Manager
7 Jan 2021

“Great people and the best industry solutions”

Channel Account Manager
29 Apr 2021

“Potential for good career development.”

Channel Account Manager
21 Aug 2019

“unlimited vacations allows me to take 10+ weeks/year to travel”

Hewlett Packard Enterprise | HPEHewlett Packard Enterprise | HPE
Channel Account Manager
14 Jul 2021

“Good people who collaborated well”

The NorthBridge Group
Channel Account Manager
23 Mar 2021

“great people to work with”

Check Point Software TechnologiesCheck Point Software Technologies
Channel Account Manager
3 Mar 2020

“Career Opportunities in my field”

Park Place TechnologiesPark Place Technologies
Channel Account Manager
24 Mar 2021

“Not the best with work/life balance.”

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Channel Account Manager Interviews

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