What does a Channel-Manager do?

Channel managers train channel partners and their staff, oversee account profiles, and monitor competitor activity. They perform these tasks while fostering communication with resellers and creating plans for growing market share. As part of the management team, they communicate channel activities and develop and maintain sales channels. They work with resellers, deliver presentations, manage accounts, monitor competition, and work to increase their company's market share.

Channel managers are responsible for creating and sustaining new sales and contrasting ends by establishing and keeping a good working rapport with resellers and various departments and dealing with channel programs. They communicate well with clients about products and offered services and possess knowledge in providing demonstrations. They work with promotion teams to increase sales through events and other activities and expand relationships with existing customers and clients. Channel managers need a minimum bachelor's degree in business or sales management.

EducationBachelor's Degree
Work/Life Balance
3.8 ★
Salary Range--
Career Opportunity
3.7 ★
Avg. Experience2-4 years

Channel-Manager Salaries

Average Base Pay

£52,675 /yr
Same as national average
Not including cash compensation
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Median: £53K
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Glassdoor Estimated Salary

Channel-Manager Career Path

Learn how to become a Channel-Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Channel Manager
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Channel-Manager Insights

Read what Channel-Manager professionals have to say about their job experiences and view top companies for this career.
Senior Channel Manager
14 Jun 2021

“I joined just before the second lockdown kicked in and the virtual onboarding process was super seamless and well organised.”

Outbound Executive
15 Oct 2019

“Work life balance is good but many companies allow working from home whereas Booking does not.”

Newell BrandsNewell Brands
Assistant Channel Marketing Manager
24 Sep 2020

“You get many opportunities to work outside your given role and expand upon your knowledge base and experience.”

Samsung ElectronicsSamsung Electronics
Channel Marketing Manager
22 Jun 2021

“great opportunities to learn and progress your career”

Channel Executive
16 May 2021

“Career development training and excercise”

Channel Manager
29 Jul 2021

“Best place to work and many people love working here for many many years.”

Associate Branding Executive
10 Aug 2021

“Good salary and startup to start a career.”

Juniper NetworksJuniper Networks
Channel Manager
17 Mar 2021

“work from home balance was great”

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Channel-Manager Interviews

Related Careers

Digital Marketing
No skills overlap
Marketing Coordinator
25% skills overlap
Marketing Communications Specialist
13% skills overlap
Marketing Manager
25% skills overlap

Channel-Manager jobs

Frequently asked questions about the role and responsibilities of a channel manager

When working as a channel manager, the most common skills you will need to perform your job and for career success are Excellent Communication, Google Slides, SaaS, Pipeline and Strong VERBAL.

The most similar professions to channel manager are:
  • Digital Marketing
  • Marketing Coordinator
  • Marketing Communications Specialist
  • Marketing Manager

The most common qualifications to become a channel manager is a minimum of a Bachelor's Degree and an average of 0 - 1 of experience not including years spent in education and/or training.