What does a Channel Sales Manager do?

Channel sales managers establish and maintain client and partner relationships for the purpose of generating maximum revenue from those accounts. They identify high-value leads and key potential partners and develop strategies for converting those connections into productive and profitable relationships. They often have a primary role in creating proposals, pitches, business plans, and other sales materials. These roles also involve budget responsibilities and may include data analytics. Sales managers may also train and supervise other sales staff.

Channel sales managers typically have a bachelor’s degree in a business field. They have a background in sales, marketing, or related roles. They must be comfortable evaluating a territory and establishing relationships with business contacts, including those at the executive level. These positions require an outgoing, persuasive personality and the ability to keep track of many account-related details.

EducationBachelor's Degree
Work/Life Balance
3.7 ★
Salary Range--
Career Opportunity
3.7 ★
Avg. Experience2-4 years

Channel Sales Manager Salaries

Average Base Pay

£59,856 /yr
Same as national average
Not including cash compensation
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£36K
Median: £60K
£98K
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Glassdoor Estimated Salary

Channel Sales Manager Career Path

Learn how to become a Channel Sales Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

L2
Channel Sales Manager
£59,856/yr
L3
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Channel Sales Manager Insights

Read what Channel Sales Manager professionals have to say about their job experiences and view top companies for this career.
ePaisaePaisa
Vice President Channel Partner Sales
7 Sep 2021

“Not found any Cons good freedom of work and growth”

PanduitPanduit
Channel Sales Manager
18 Dec 2021

“Good competition and career opportunitis”

PaychexPaychex
Channel Sales
21 Apr 2021

“Our new manager would tell us we’re not doing good because of our “activity” or our “approach”.”

AT&TAT&T
Director Channel Marketing
25 Sep 2019

“I have always been given freedom to pursue projects of my interest that benefit my organization.”

SAPSAP
Channel Sales Manager
17 Sep 2019

“Real chances to progress career and advance global strategies.”

HilscherHilscher
Channel Sales
18 Feb 2021

“Ceo is a terrible person”

InforInfor
Channel Sales Manager
18 Mar 2021

“No focus on career development”

Automation AnywhereAutomation Anywhere
Channel Sales Manager
24 Nov 2020

“Great people to work with”

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Channel Sales Manager Interviews

Related Careers

Regional Sales Manager
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Channel Sales Manager jobs

Frequently asked questions about the role and responsibilities of a channel sales manager

The most similar professions to channel sales manager are:
  • Regional Sales Manager
  • Sales Representative
  • Sales Manager
  • Administrative Assistant

The most common qualifications to become a channel sales manager is a minimum of a Bachelor's Degree and an average of 0 - 1 of experience not including years spent in education and/or training.