What does a Chief Brand Ambassador do?

A Brand Ambassador is the tip of the sword for a company's product and image. Through training given by the Sales and Marketing teams, a Brand Ambassador develops the tools necessary to help grow a market. Brand Ambassadors frequently travel to retail locations to share the company's message with either the retail staff or directly with the customer. Brand Ambassadors are usually select for their passion or attachment to the particular brand.

There is no specific education requirement beyond a High School Diploma to become a Brand Ambassador. Often companies look for people with previous retail or training experience. The most important thing to carry forward to be a successful Brand Ambassador is enthusiasm for the company, message and the products. This passion will translate to the customers as you interact. Possessing an outgoing personality and excellent communication skills will aid you along the way.

  • Learn the lineup of this season's products as well as the continuing inventory
  • Become familiar with the company's brand and message
  • Discuss strategy with management to best increase sales in your market
  • Visit retail locations to inform and influence staff and customers with knowledge
  • Answer all questions pertaining to the brand and it's products
  • Record concerns and feedback from customers and staff
  • Schedule time with store management to discuss with the impact of your products on their business
  • Handle all non-inventory items as if they were cash
  • Previous retail or training experience
  • 3+ years as a Brand Ambassador or equivalent
  • Willingness to travel to multiple locations per day and up to five days a week
  • An outgoing personality with a love for helping people
  • Excellent written and verbal communication skills
  • A valid Driver's License
  • Ability to regularly lift 50+lbs
  • Commitment to work evenings and weekends
  • Previous experience working in a 100% commission based structure
Education--
Work/Life Balance
3.9 ★
Salary Range--
Career Opportunity
3.5 ★
Avg. Experience0-1 Year

Brand Ambassador Salaries

Average Base Pay

£26,802 /yr
Same as national average
Not including cash compensation
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£22K
Median: £27K
£32K
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Glassdoor Estimated Salary

Chief Brand Ambassador Insights

Read what Chief Brand Ambassador professionals have to say about their job experiences and view top companies for this career.
Atlas PromotionsAtlas Promotions
Brand Ambassador
29 Apr 2020

“Had never done sales before but found everyone really helpful and fun to work with.”

Clyx
Brand Ambassador
13 Aug 2021

“Sometimes difficult working remotely from Clyx HQ but they took this feedback well and communications are much better”

PHILLIPS ManagementPHILLIPS Management
Community Ambassador
6 Feb 2020

“I genuinely enjoy what I do and the team I work with is nothing short of amazing.”

Lynn UniversityLynn University
Student Ambassador
29 Aug 2020

“You get to work whenever you want and the people you work with are great.”

Marathon HealthMarathon Health
Corporate Office Ambassador
9 Apr 2019

“Internal promotions are good and a lot of work has been done on career advancement (i.e.”

Empyre Integrated
Brand Ambassador
12 Mar 2021

“My experience there built tremendous character and attitude to myself and the opportunity to advance in my career was rewarding.”

Field Management IrelandField Management Ireland
Brand Ambassador
15 Apr 2020

“store training was disorganised and one day isn't enough before starting on your own.”

Abercrombie & FitchAbercrombie & Fitch
Brand Ambassador
6 Nov 2019

“Rude people and you have to be able to learn from what you see because management will not teach you.”

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