What does a Client Relationship Manager do?
Client relationship managers are responsible for building and maintaining good relationships with clients through listening to their complaints or concerns and resolving them. They must be friendly and customer service oriented to foster positive client relationships despite the high-stress circumstances when dealing with dissatisfaction. They handle complaints and ensure they are directed to appropriate departments to resolve them and implement change. They collect client feedback about their experience and develop relationships with clients and key personnel who can help resolve their issues.
Client relationship managers elevate complaints and feedback to relevant departments, meet with clients to resolve issues and establish their needs going forward. They help sales teams upsell or cross-sell services and products and ensure both the company and clients adhere to contracts. They also study competition to find new ways to retain customers. Client relationship managers need a bachelor's degree in business administration, marketing, or related fields and a customer service background.
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