What does a Communications Manager do?

A Communications Coordinator is an administrative role that supports the Communications department in executing and monitoring communications strategies. This role involves creating public relations and marketing materials such as press releases, blog posts, and newsletters. This role also involves tracking and reporting analytics on marketing and communications campaigns and coordinating promotional events. Communications Coordinators may work in any industry in a wide range of different organizations including educational institutions, small businesses, and corporations. The scope of this position may vary widely depending on the size and structure of the organization.

Most Communications Coordinators hold a bachelor's degree in marketing, communications or journalism, but it is not typically required. Strong writing skills, a high level of creativity and the ability to think analytically are traits shared by the most talented Communications Coordinators.

  • Write a variety of different content to support communications and marketing efforts, including newsletters, website copy, and brochures and press releases
  • Assist communications team in developing and implementing a communications strategy designed to further company objectives
  • Monitor analytics and create reports detailing the successes and failures of communications campaigns and strategies
  • Stay up to date on industry trends and make recommendations for adjustments to communications strategies and practices
  • Respond to media inquiries and maintain relationships with journalists and other members of the press
  • Plan press conferences and other promotional events to help keep the organization top of mind
  • Coordinate volunteers, support staff, vendors and more to support promotional events
  • Perform outreach to press outlets, magazines, influencers and build strategic partnerships to grow brand notoriety
  • 2+ years experience in a communications or marketing role
  • Superior time management and organizational skills and ability to meet deadlines
  • An analytical mind and ability to think critically
  • Exceptional writing and interpersonal communication skills
  • Ability to work both independently and as part of a team
  • Familiar with MS Word, Excel and Powerpoint and capable of creating visually compelling presentations
  • Knowledge of email marketing software such as Constant Contact or a similar program
  • Proven knowledge of communications and marketing ethics and best practices
  • Proficient public speaking abilities are an asset
EducationBachelor's Degree
Work/Life Balance
3.8 ★
Salary Range--
Career Opportunity
3.7 ★
Avg. Experience8+ years

Communications Manager Salaries

Average Base Pay

£42,847 /yr
Same as national average
Not including cash compensation
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Median: £43K
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Glassdoor Estimated Salary

Communications Manager Career Path

Learn how to become a Communications Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Communications Manager
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Communications Manager Insights

Read what Communications Manager professionals have to say about their job experiences and view top companies for this career.
National Healthcare GroupNational Healthcare Group
2 Feb 2021

“Pretentious and incompetent people will definitely hinder your progress during your stint here so be wary of what awaits you.”

She's the FirstShe's the First
Development and Communications Intern
9 Dec 2020

“It was a great learning experience and I feel much more prepared for when I get my first full”

Synapse SchoolSynapse School
Communications & Leadership Partner
27 Dec 2020

“starters who want to teach and administer in a way that's both effective and allows them independence and flexibility.”

Communications Planning Executive
4 Aug 2020

“Really good at training and getting you to absorb information that may be outside your job role.”

Palm Beach County Sheriff's OfficePalm Beach County Sheriff's Office
8 Dec 2020

“it’s a great career if you love this type of work and can get through training.”

TRACE InternationalTRACE International
Communications Manager
21 Aug 2019

“I worked on a range of interesting projects and found there was ample opportunity for promotion.”

Harry WinstonHarry Winston
Communications Assistant
6 Oct 2019

“It was a great learning experience working for Harry Winston and I will miss it dearly.”

University of WashingtonUniversity of Washington
Communications Assistant
11 Feb 2021

“The pay was reasonably good (three dollars an hour above minimum wage in Seattle).”

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Communications Manager Interviews

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