What does a Community Manager do?
Community managers help build, grow and manage online communities for companies or brands. They use analytics tools and monitor social media outlets, online forums, or blogs. A community manager looks to identify what is being said about the company or the brand they are working for, and they engage with customers or fans using outlets including social media or live events to help increase awareness and brand loyalty.
Community managers set and implement social media or communication campaigns to align with a company's marketing strategies; they are responsible for providing engaging text, image, and video content for a company's social media accounts and for responding to comments and customer queries in a polite, efficient and timely manner. Community managers also organize and participate in special events that build the brand's community and boost its awareness. Community managers are also current with digital technology trends. Community managers need a bachelor’s degree in related fields, including communications or marketing, with an emphasis on social media management, sales, and marketing.
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