What does a Content Writer do?

The job of a content writer is to create print and digital content for companies that provides information or showcases the products or services they offer. To develop content that accurately reflects company ideals, content writers often research the material they need to write each article or product description. They collaborate closely with a content manager and clients to write according to a company's editorial style. An effective writer works independently and consistently meets deadlines.

Most content writers have an undergraduate degree in English or marketing. However, it is possible to enter the field without a degree if you start as an intern or demonstrate writing proficiency with a portfolio of your work. To be successful in this role, content writers must know how to use a variety of writing and publishing programs, such as Microsoft Office, G Suite, and WordPress. A strong attention to detail and the ability to work under pressure is essential.

What responsibilities are common for Content Writer jobs?
  • Produce well-researched content for publication online and in print
  • Organize writing schedules to complete drafts of content or finished projects within deadlines
  • Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content
  • Communicate and cooperate with a writing team, including a content manager, editors, and web publishers
  • Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials
  • Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
  • Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
  • Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
What are the typical qualifications for Content Writer jobs?
  • Proven record of excellent writing demonstrated in a professional portfolio
  • Impeccable grasp of the English language, including idioms and current trends in slang and expressions
  • Ability to work independently with little or no daily supervision
  • Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
  • Ability to work on multiple projects with different objectives simultaneously
  • Strict adherence to the style guides of each company and their policies for publication
  • Good time management skills, including prioritizing, scheduling, and adapting as necessary
  • Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint
  • Familiarity with each client's requirements and the company's brand image, products, and services
EducationBachelor's Degree
Work/Life Balance
3.9 ★
Salary Range--
Career Opportunity
3.7 ★
Avg. Experience2-4 years

Content Writer Salaries near United Kingdom

Average Base Pay

£30,566 /yr
Not including cash compensation
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Not enough salaries reported to show distribution
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Glassdoor Estimated Salary

Content Writer Career Path

Learn how to become a Content Writer, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Content Writer
Senior Content Writer
Content Writer

Years of Experience Distribution

0 - 1
2 - 4
5 - 7
Not including years spent in education and/or training

Content Writer Insights

Read what Content Writer professionals have to say about their job experiences and view top companies for this career.
Destek InfosolutionsDestek Infosolutions
Content Writer
16 Jul 2021

“The team was really good and creative in content writing so I got to learn a lot from them.”

Content Writer
3 Jun 2022

“I jobs in here many time and they are behaver good and good salary given.”

Sid LeeSid Lee
Content Creator
9 Mar 2023

“standing reputation in the industry I personally worked under a great creative director who was very hands”

Content Creator
26 Oct 2021

“Full of empty promises of “big changes” and “new projects” but then was left redundant”

Best Version MediaBest Version Media
Content Coordinator
20 Feb 2023

“You're given pretty good autonomy (depending on your publisher) and a ton of resources.”

Content Writer
27 Jan 2023

“When I started everyone was so nice and it really seemed like a dream but like dreams they’re not real.”

Content Writer
7 Apr 2022

“Learningfrom the experts came into various opportunities for me as it was great for my personal and professional development both.”

Content Writer
9 May 2023

“I believe my supervisor is genuinely interested in my well being and in helping me the best possible worker.”

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Content Writer Interviews

Frequently asked questions about the role and responsibilities of content writers

Content writers spend each day researching, writing, and structuring online content either for a client or their own website. They typically design articles and creative copy in such a way that the reader gains inspiration or wishes to purchase a specific product or service.

A benefit of working as a content writer involves the flexibility of working just about anywhere. Most professionals can set their own hours since they complete the work based on deadlines. The demand for content writing has increased tremendously due to the internet becoming a major medium for presenting types of information. This may make it easier to find a content writer job.

Content writer salaries are variable. The average base salary for content writers in the UK is £30,566 per year depending on their location and years of experience. With additional experience and education, that number can reach up to £39,370 per year.

Being a content writer can be challenging since the job requires time, research, and skill. They need knowledge about SEO optimisation and must stay updated on changes made to algorithms. Also, depending on the client, they might have quick turnaround times.

Related Careers

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Managing Editor
38% skills overlap
Editorial Assistant
13% skills overlap

Content Writer jobs