What does a Copywriter do?
Copywriters are responsible for writing compelling marketing and promotional materials for a wide variety of products and services. These materials can range from product packaging and labels to brochures and blog posts to email copy. In addition, copywriters help define brand voice and ensure that all copy is consistent with this voice by writing, editing, and proofing materials.
Copywriters generally have a Bachelor's degree in English, Journalism, Marketing, or Communications. Copywriters can work in print, television, radio, and online. The best copywriters have a strong portfolio of work to show when interviewing, tend to be collaborative and passionate, and are most comfortable working in a fast-paced environment.
- Write copy for a variety of media including social, print, video, and online
- Edit and proof work to ensure high editorial standards are met across all content outputs
- Collaborate with creative, product, marketing, and legal to assess project needs and help with messaging
- Drive brand consistency across all company communications
- Develop and implement brand guidelines
- Stay current on trends and competitors within the editorial sphere
- See projects through the whole creative lifestyle, from inception to deployment
- Bachelor's degree in English, Journalism, Marketing, or Communications
- 3-5 years experience in content marketing or copywriting, preferably with an agency
- Knowledge of Microsoft Office Applications
- Strong creative thinking skills and ability to think conceptually
- Comfortable working independently with little direction under tight deadlines
- Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar
- Proven ability to demonstrate brand voice
- Strong attention to detail
- Excellent portfolio of work
Copywriter Salaries near United Kingdom
Average Base Pay
Copywriter Career Path
Learn how to become a Copywriter, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.
Years of Experience Distribution
“I get to work on a flexible and fixed schedule that works best for me.”
“"Career opportunities" is something I have to split into both good and bad.”
“You get the most renowned brands to work on and most important really great people to work with.”
“We have a great work culture that motivates us to do better in our work.”
“But the point here is that the founders do their absolute best to give you opportunities to succeed.”
“I was a part of a great team and we were encouraged to learn about each other's roles and communicate our goals.”
“They were my very first freelance clients and I have nothing but great things to say about Dr. Annie and the rest of the team.”
“life balance was inconsistent — I'd have weeks where I had barely anything to do and weeks where I was working late every night.”
Frequently asked questions about the role and responsibilities of copywriters
The typical day of a copywriter involves working for businesses and agencies to produce advertising and marketing content. They are responsible for creating slogans, headlines, article content, and social media posts. Successful copywriters are good communicators both in person and on the page.
Copywriters are creative individuals with good attention to detail. An advantage of working as a copywriter they can be employed by a business or work as a freelancer. Working at a business offers a consistent schedule, while freelancing offers the chance to set hours and rate.
The average pay for a copywriter in the UK is £34,343 a year. Pay for this career ranges from £27,545 a year to £43,387 a year, and pay varies based on experience level and workplace.
There are some difficult aspects to being a copywriter. For example, they may need to work overtime when projects are due or during peak advertising seasons. When becoming a copywriter on a freelance level, remember that they are responsible for recruiting their own work and managing their own pay, which some may find stressful.
Get anonymous career insights from your peers
What would y’all do if you worked at a company that doesn’t give raises based on merit, you haven’t gotten a pay increase since 2021 even though they keep promising one, and you still have to fill out semi-annual self evaluation reports despite the fact that they have no evidence of growing your position or increasing your pay?