What does a Copywriter do?

Copywriters are responsible for writing compelling marketing and promotional materials for a wide variety of products and services. These materials can range from product packaging and labels to brochures and blog posts to email copy. In addition, copywriters help define brand voice and ensure that all copy is consistent with this voice by writing, editing, and proofing materials.

Copywriters generally have a Bachelor's degree in English, Journalism, Marketing, or Communications. Copywriters can work in print, television, radio, and online. The best copywriters have a strong portfolio of work to show when interviewing, tend to be collaborative and passionate, and are most comfortable working in a fast-paced environment.

What responsibilities are common for Copywriter jobs?
  • Write copy for a variety of media including social, print, video, and online
  • Edit and proof work to ensure high editorial standards are met across all content outputs
  • Collaborate with creative, product, marketing, and legal to assess project needs and help with messaging
  • Drive brand consistency across all company communications
  • Develop and implement brand guidelines
  • Stay current on trends and competitors within the editorial sphere
  • See projects through the whole creative lifestyle, from inception to deployment
What are the typical qualifications for Copywriter jobs?
  • Bachelor's degree in English, Journalism, Marketing, or Communications
  • 3-5 years experience in content marketing or copywriting, preferably with an agency
  • Knowledge of Microsoft Office Applications
  • Strong creative thinking skills and ability to think conceptually
  • Comfortable working independently with little direction under tight deadlines
  • Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar
  • Proven ability to demonstrate brand voice
  • Strong attention to detail
  • Excellent portfolio of work
EducationBachelor's Degree
Work/Life Balance
3.7 ★
Salary Range--
Career Opportunity
3.6 ★
Avg. Experience2-4 years

Copywriter Salaries near United Kingdom

Average Base Pay

£34,343 /yr
Not including cash compensation
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Glassdoor Estimated Salary

Copywriter Career Path

Learn how to become a Copywriter, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Senior Copywriter
Lead Copywriter

Years of Experience Distribution

0 - 1
2 - 4
5 - 7
Not including years spent in education and/or training

Copywriter Insights

Read what Copywriter professionals have to say about their job experiences and view top companies for this career.
11 Nov 2021

“I get to work on a flexible and fixed schedule that works best for me.”

Rescue | The Behavior Change AgencyRescue | The Behavior Change Agency
20 Sept 2021

“"Career opportunities" is something I have to split into both good and bad.”

Mullen Lowe GroupMullen Lowe Group
6 Dec 2021

“You get the most renowned brands to work on and most important really great people to work with.”

4 Oct 2022

“We have a great work culture that motivates us to do better in our work.”

Terri & SandyTerri & Sandy
18 Jun 2023

“But the point here is that the founders do their absolute best to give you opportunities to succeed.”

Digital Main StreetDigital Main Street
25 Nov 2022

“I was a part of a great team and we were encouraged to learn about each other's roles and communicate our goals.”

Collaborating DocsCollaborating Docs
Freelance Copywriter
4 Nov 2023

“They were my very first freelance clients and I have nothing but great things to say about Dr. Annie and the rest of the team.”

12 Nov 2021

“life balance was inconsistent — I'd have weeks where I had barely anything to do and weeks where I was working late every night.”

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Copywriter Interviews

Frequently asked questions about the role and responsibilities of copywriters

The typical day of a copywriter involves working for businesses and agencies to produce advertising and marketing content. They are responsible for creating slogans, headlines, article content, and social media posts. Successful copywriters are good communicators both in person and on the page.

Copywriters are creative individuals with good attention to detail. An advantage of working as a copywriter they can be employed by a business or work as a freelancer. Working at a business offers a consistent schedule, while freelancing offers the chance to set hours and rate.

The average pay for a copywriter in the UK is £34,343 a year. Pay for this career ranges from £27,545 a year to £43,387 a year, and pay varies based on experience level and workplace.

There are some difficult aspects to being a copywriter. For example, they may need to work overtime when projects are due or during peak advertising seasons. When becoming a copywriter on a freelance level, remember that they are responsible for recruiting their own work and managing their own pay, which some may find stressful.

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Copywriter jobs