What does a Creative Director do?
The job of a creative director is to lead a team that may be composed of graphic designers, artists, or other creative professionals. They would be involved in every aspect of a collaboration from the idea phase to the execution. During a project, they supervise and guide copywriters, artists, and designers to create a work, such as a website, an advertisement, or an email campaign. They report to a chief marketing officer (CMO) for major decisions and approvals, but they do most of their work independently, using their professional judgment to manage the day-to-day details of their projects.
Creative directors usually possess a bachelor's degree or higher in a background relevant to their industry. For instance, a creative director leading teams to create commercials may have a degree in marketing or graphic design. Professionals in this industry must work well under pressure as they manage diverse teams working on multiple projects under strict deadlines.
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