What does a Demand Manager do?

Demand planners work in a company’s supply chain to utilize analytical, marketing, and sales data to estimate future product demands. They develop an effective forecast model by paying attention to industry trends and demand patterns. They monitor and report essential changes to sales forecasts, business strategies, and budgets. They support company management with risk assessment and activities to help mitigate the risk and propose and implement solutions that accurately improve demand forecasts.

Demand planners conduct merchandising project reviews looking for their promotional effectiveness and perform competitive pricing analysis and review of merchandising strategy. They manage and prioritize steps for execution, inventory, or shipments based on customer specifications and available parts. They create and generate statistical forecasts using historical data, seasonality, and variability metrics and coordinate logistics to deliver launch products and support marketing materials. Demand analysts need a bachelor's degree in business, supply chain, or related fields and a minimum of three years experience in demand planning or a forecasting role.

EducationBachelor's Degree
Work/Life Balance
3.5 ★
Salary Range--
Career Opportunity
3.5 ★
Avg. Experience2-4 years

Demand Manager Salaries

Average Base Pay

£42,016 /yr
Same as national average
Not including cash compensation
See More Insights
£29K
Median: £42K
£61K
See More Insights
Glassdoor Estimated Salary

Demand Manager Career Path

Learn how to become a Demand Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

L3
Demand Planning Manager
£49,164/yr
L4
L5
Principal Demand Planner
No Salary Reports
See Career Path

Demand Manager Insights

Read what Demand Manager professionals have to say about their job experiences and view top companies for this career.
EcolabEcolab
Demand Planner
5 Nov 2020

“Nothing to say Friendly and cosy full and good”

SonySony
Senior Demand Planner
14 Aug 2019

“Work schedule is flexible and colleagues are nice to work with.”

3M3M
Regional Supply Planner
19 Oct 2019

“Respect work and personal but now its bad.”

HenkelHenkel
Supply Planner
1 Nov 2020

“Good work and life balance (Not for my team but mostly)”

Amore PacificAmore Pacific
Demand Planner
28 Mar 2021

“Good for work and life balance”

SignifySignify
Demand Planner
17 Jun 2021

“Exposure to some of the best minds in lighting industry and good growth opportunities”

OYOOYO
Demand Manager
8 Oct 2020

“Good work and life balance”

NestléNestlé
Demand Planner
26 Aug 2021

“Continous support for personal and proffesional development”

See More

Demand Manager Interviews

Related Careers

Supply Chain Planner
£30,601
No skills overlap
Supply Chain Manager
£39,915
No skills overlap
Supply Chain Specialist
£32,790
No skills overlap
Supply Chain Analyst
£31,783
No skills overlap

Demand Manager jobs