What does a Digital Director do?
Ad operations specialists are responsible for planning and managing advertising campaigns. They oversee detailed elements of the project, including tracking metrics, identifying any issues that may be negatively impacting performance, and making adjustments. These roles often involve a focus on one or more specialized areas of advertising, such as video or display ads. The operations specialist often must have a diverse skill set that allows them to handle multiple functions including technical tasks, project management, and budgeting.
Ad operations specialists typically have at least a bachelor’s degree, although a master’s degree or graduate-level certificate in a business area would be a plus. They must be comfortable in a digital and technical environment, and expertise with in-demand specialty areas such as social media or video platforms is helpful.
Digital Director Salaries
Average Base Pay
Digital Director Career Path
Learn how to become a Digital Director, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.