What does a Digital Marketing do?

Digital marketing is a newer job in the age of social media and the internet. Almost every single industry needs digital marketers in order to stay relevant in today's society. The digital marketer is responsible for a large portion of the business's online presence. Whether they are focused on social media or website development is up to the business. Digital marketing is a term that casts a wide net and can include a lot of different responsibilities. A digital marketer could become a marketing manager one day if they work hard enough.

A digital marketer should have a bachelor's degree in marketing or business but they do not necessarily need to have several years of experience. The digital marketer should have the ability to manage a content management system. They should also be able to coordinate with the sales team in order to create marketing campaigns.

  • Analyze digital data to draw key recommendations around website optimization
  • Conduct social media audits to ensure best practices are being used
  • Maintain digital dashboard of several different accounts
  • Coordinate with sales team to create marketing campaigns
  • Prepare emails to send out to customers
  • Monitor key online marketing metrics to track success
  • Create and maintain online listings across e-commerce platforms
  • Ensure that the brand message is consistent
  • 2+ Years of Experience in Digital Marketing
  • Experience executing paid social media campaigns
  • Bachelor's degree in marketing or business
  • Knowledge of video and picture editing software such as Adobe
  • Must be able to juggle multiple projects at the same time
  • Incredible attention to detail
  • Full understanding of all social media platforms
  • Problem solving skills
  • Knowledge of content management systems

Average Years of Experience

0 - 1
34%
2 - 4
58%
5 - 7
4%
8+
4%

Common Skill Sets

Google Analytics
AdWords
Written Communication
HTML AND CSS
Optimization
Adobe Creative Suite
Adobe Photoshop
CRM

Digital Marketing Seniority Levels

Technical Marketing Specialist
18% made the transition
Marketing Coordinator
57% made the transition
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Digital Marketing Salaries

Average Base Pay

£33,500 /yr
Same as national average
Not including cash compensation
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£19K
Median: £34K
£59K
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Glassdoor Estimated Salary

Digital Marketing jobs