What does an E-Commerce Manager do?

Ecommerce managers formulate strategies that concern the design and practicality of their company's online shops and their digital platforms. They make executive decisions to ensure existing frameworks help facilitate the generation of profit. Ecommerce managers devise strategies and harness sales-related insights, prevailing standards, and novel developments to encourage sales and online stores.

Ecommerce managers direct software developers, copywriters, and graphic designers to ensure careful adherence to predetermined strategies. They review the security of checkout pages and procedures and create promotional offers, all while checking to ensure they're uploaded precisely. They review copy and legal disclaimers to verify their accuracy and analyze traffic to inform website maintenance and marketing strategies’ effectiveness. Ecommerce managers examine sales-related metrics to inform restocks and report on the utility of existing and novel strategies. ECommerce managers need a degree in marketing management, business, information systems, or related fields.

What responsibilities are common for E-Commerce Manager jobs?
  • Initiate and complete selection process for customers online orders.
  • Develop analytics on the ecommerce business to yield improvements.
  • Provide analysis of key business metrics and site performance.
  • Store and retrieve listed product to and from warehouse.
  • Communicate and coach staff to achieve hourly, daily, monthly goals.
  • Ensure all wage and hour policies and regulations are adhered to.
  • Adhere to local, state, and federal laws, food safety procedures, and company guidelines.
  • Assist in maintain, inventory and order products as needed.
  • Work with consumer care and customer service to resolve issues and keep customers happy.
  • Ensure a safe work environment for all team members.
  • Assist in managing and controlling expenditures, including supplies, postage, and utilities.
  • Report and escalate systemic issues as necessary and in a timely manner.
  • Retrieve and fill customers orders accurately and on time.
  • Process the orders through the point of sale (POS) system.
  • Meet/exceed customer expectations for ease of shopping, variety, freshness, and cleanliness.
  • Pull, prepare, and ship all orders within expected timeframes.
  • Communicate across functions when timing and/or strategy shifts occur.
  • Partner with Site Operations team to understand customer and financial impacts of changes to site.
  • Inspect equipment and notify store e-Commerce supervisor or other store management of items in need of repair.
  • Practice careful product handling and proper temperature storage of every product picked.
  • Serve as a highly visible internal evangelist to the marketing, IT, sales, and transformation organization.
  • Create and implement incentives for performance above expected minimums.
What are the typical qualifications for E-Commerce Manager jobs?
  • Bachelor's or Graduate's Degree in business, computer science, engineering or technology management or equivalent experience.
  • Strong command of English language and good communication skills.
  • Extensive familiarity with Gmail and Google Analytics.
  • Knowledgeable about a variety of search engines.
  • Strict attention to detail and enthusiasm for collaboration.
  • Demonstrates excellent leadership abilities, along with solid time management and problem solving skills.
Work/Life Balance
3.5 ★
Salary Range--
Career Opportunity
3.5 ★
Avg. Experience2-4 years

E-Commerce Manager Salaries near United Kingdom

Average Base Pay

£47,594 /yr
Not including cash compensation
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Glassdoor Estimated Salary

E-Commerce Manager Career Path

Learn how to become an E-Commerce Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

E-Commerce Manager

Years of Experience Distribution

0 - 1
2 - 4
5 - 7
Not including years spent in education and/or training

E-Commerce Manager Insights

Read what E-Commerce Manager professionals have to say about their job experiences and view top companies for this career.
N Brown GroupN Brown Group
E Commerce Coordinator
3 Sept 2023

“Great working culture and a great first job out of university setting me up for my career.”

E-Commerce Intern
19 Sept 2023

“Amazing people to work with who support you and help you grow in your career!!”

N Brown GroupN Brown Group
ECommerce Manager
1 Apr 2023

“I had the best line manager who was super supportive and enabled me to thrive in my role.”

The Label LifeThe Label Life
ECommerce Executive
11 Sept 2023

“My manager (also a director) was amazing to work with and got to learn from her.”

Titanic HotelsTitanic Hotels
E-commerce Executive
19 Oct 2022

“I see Titanic as a great place to start your career and gain serious experiences.”

E-Commerce Associate
27 Jul 2021

“Barely any hours; this is absolutely horrible for a growing area such as a grocery pickup service.”

E-commerce Clerk
2 Aug 2023

“Only good thing about working there is the supervisor in the pickup department is nice.”

Utopian VA
ECommerce Specialist
26 Jul 2023

“It's a good opportunity to start your career without going out of the house.”

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E-Commerce Manager Interviews

Frequently asked questions about the role and responsibilities of eCommerce managers

An eCommerce manager oversees websites that focus on the selling, buying, and trading of products to consumers or businesses. On a typical day as an eCommerce manager, an individual may monitor and track traffic and analytics and protect the security of the sites they manage to prevent phishing and other scams.

A career in eCommerce management offers opportunities for growth and success. More people shop online than ever before, and the industry shows no sign of slowing. People who enjoy troubleshooting and addressing concerns while supporting customers may enjoy this role.

The average base salary for an eCommerce manager is £47,594 per year. The opportunities for growth include becoming a senior eCommerce manager or director of eCommerce management. Both of these roles come with an increase in salary and management responsibilities, often over eCommerce managers and support staff.

Working as an eCommerce manager can be challenging, especially with the increase in online security threats, but also offers strong growth potential on a rewarding career path. ECommerce managers may work outside of business hours since people shop all day and night.

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E-Commerce Manager jobs