What does an ECommerce Manager do?
Ecommerce managers formulate strategies that concern the design and practicality of their company's online shops and their digital platforms. They make executive decisions to ensure existing frameworks help facilitate the generation of profit. Ecommerce managers devise strategies and harness sales-related insights, prevailing standards, and novel developments to encourage sales and online stores.
Ecommerce managers direct software developers, copywriters, and graphic designers to ensure careful adherence to predetermined strategies. They review the security of checkout pages and procedures and create promotional offers, all while checking to ensure they're uploaded precisely. They review copy and legal disclaimers to verify their accuracy and analyze traffic to inform website maintenance and marketing strategies’ effectiveness. Ecommerce managers examine sales-related metrics to inform restocks and report on the utility of existing and novel strategies. ECommerce managers need a degree in marketing management, business, information systems, or related fields.
ECommerce Manager Salaries
Average Base Pay
ECommerce Manager Career Path
Learn how to become an ECommerce Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.