What does an ECommerce Manager do?

Ecommerce managers formulate strategies that concern the design and practicality of their company's online shops and their digital platforms. They make executive decisions to ensure existing frameworks help facilitate the generation of profit. Ecommerce managers devise strategies and harness sales-related insights, prevailing standards, and novel developments to encourage sales and online stores.

Ecommerce managers direct software developers, copywriters, and graphic designers to ensure careful adherence to predetermined strategies. They review the security of checkout pages and procedures and create promotional offers, all while checking to ensure they're uploaded precisely. They review copy and legal disclaimers to verify their accuracy and analyze traffic to inform website maintenance and marketing strategies’ effectiveness. Ecommerce managers examine sales-related metrics to inform restocks and report on the utility of existing and novel strategies. ECommerce managers need a degree in marketing management, business, information systems, or related fields.

Work/Life Balance
3.5 ★
Salary Range--
Career Opportunity
3.4 ★
Avg. Experience2-4 years

ECommerce Manager Salaries

Average Base Pay

£43,981 /yr
Same as national average
Not including cash compensation
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Median: £44K
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Glassdoor Estimated Salary

ECommerce Manager Career Path

Learn how to become an ECommerce Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

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ECommerce Manager Insights

Read what ECommerce Manager professionals have to say about their job experiences and view top companies for this career.
Ecommerce Intern
8 Jan 2021

“I had a great team and received many new responsibilities only a few months in.”

E-Commerce Associate
27 Jul 2021

“Barely any hours; this is absolutely horrible for a growing area such as a grocery pickup service.”

Cactus FeedersCactus Feeders
Feed Manager
16 Jun 2020

“Salary was not great but it is the agriculture industry so what do you expect.”

ECommerce Manager
28 Oct 2020

“Many opportunities to grow my experience working on things I haven’t been exposed to before.”

29 Jul 2020

“The Executive Team is the worst team I've worked with in my entire career.”

Scotts Miracle-GroScotts Miracle-Gro
E-Commerce Analyst
5 Aug 2020

“The two managers were constantly bickering and I was fresh out of college so this was my first taste of business culture.”

E Commerce Shopper
4 Jul 2021

“Flexible schedule and close to home”

Catching CloudsCatching Clouds
Ecommerce Accountant
19 Jun 2020

“They work with your schedule which is great since many company do not care about what you have to do during the day.”

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ECommerce Manager Interviews

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ECommerce Manager jobs