What does a Lead Designer do?
Designers play key roles in creative companies and use elements including typography and illustration within their daily work. Designers have several fields they could choose from, including graphic design, interior design, floral design, and fashion design.
Designers use research to help solve problems and to properly assess what a client or an audience may need; they strive to get to know their customers by finding solutions and products that satisfy their needs. Designers use their creativity which helps ensure they are on the right path to create what the customer desires. Designers stay current with industry trends to keep ahead of their competitors and strive to produce consistently excellent work. As nurturers of creativity, they encourage others to share ideas, and they provide direction for projects and team members. While there is no formal requirement to become a designer, many attend art schools where they learn expertise and their field of choice. Most designers have fluency in software packages including InDesign, Adobe Illustrator, and Photoshop.