What does a Marketing Manager do?

A marketing manager is responsible for building and maintaining a strong and consistent brand through a wide range of online and offline marketing channels. They track and analyze the performance of advertising campaigns, manage the marketing and ensure that all marketing is in line with the brand identity. Marketing managers can work in a variety of industries.

A Bachelor's degree in Marketing, Business Administration or Communications is required for a position as a marketing manager along with 5+ years of related experience. Successful marketing managers have hands-on experience with web analytics tools and are able to turn creative ideas into effective advertising projects.

  • Create valuable and appealing content that attracts and converts our target groups
  • Prepare and observe the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Develop strategic relationships and partner with key industry players, agencies and vendors
  • Organize conferences, trade shows, and major events
  • Build brand awareness and positioning
  • Recognize deficiencies in existing marketing campaigns and develop practical solutions within the budget
  • Communicate with senior management about marketing initiatives and project metrics, as well as to brainstorm fresh strategies
  • Develop a social media strategy using all relevant platforms to reach our target audience
  • 5+ years of relevant experience
  • Demonstrable experience in marketing together with the potential and attitude required to learn
  • Proficiency in online marketing, including social media, and content marketing
  • Excellent communication and decision-making skills
  • Proven experience in identifying target audiences and in creatively devising and leading marketing campaigns that engage, educate and motivate
  • Experience in setting up and optimizing Google Adwords campaigns
  • Deep understanding of public relations
  • Ability to quickly adapt to change
  • Proficiency in working with metrics and processing figures with spreadsheets
Education--
Work/Life Balance
3.9 ★
Salary Range--
Career Opportunity
3.7 ★
Avg. Experience2-4 years

Marketing Manager Salaries

Average Base Pay

£45,133 /yr
Same as national average
Not including cash compensation
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£32K
Median: £45K
£64K
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Glassdoor Estimated Salary

Marketing Manager Career Path

Learn how to become a Marketing Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

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Marketing Manager Insights

Read what Marketing Manager professionals have to say about their job experiences and view top companies for this career.
Motimatic
Vice President Marketing
24 Apr 2019

“Helping people through positive digital advertising is a clever idea and is working really well.”

Buy Box ExpertsBuy Box Experts
Vice President Marketing
11 Oct 2019

“It is a great company to work for with a team that is really fun to work with.”

DeloitteDeloitte
Vice President Marketing
20 Jul 2020

“I don't think this was clear to many because Deloitte's recruiting material boasts of great career advancement opportunities.”

TutiplastTutiplast
Regulated Markets Associate
6 May 2021

“It’s really good and good pay”

Genesis Motor AmericaGenesis Motor America
Market Manager
27 Apr 2021

“The work is fun and challenging and the product is absolutely amazing.”

American Heart AssociationAmerican Heart Association
Youth Market Director
19 Mar 2021

“The pay is great and the job is rewarding.”

The Hotels NetworkThe Hotels Network
Market Manager
15 Aug 2020

“Top and innovative products.”

AgodaAgoda
Market Manager
10 Dec 2020

“Varied and broad responsibility.”

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Marketing Manager Interviews

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