What does a Market Research do?

Market researchers gather, analyze, and interpret data that is used for marketing purposes. Their work commonly involves compiling and analyzing both qualitative information and quantitative data. They collect input and feedback from customers or specific target audiences using tactics such as surveys, focus groups, interviews, and automated polling tools. They scrutinize data, summarize findings, and use this information to guide marketing strategy. They often work in collaboration with a cross-functional team that may include sales and communications.

Market researchers typically have a bachelor’s degree in marketing or a related business field, and commonly have a background in marketing, surveys, or market research. These roles require strong analytical skills, including extensive data analysis capabilities. Market researchers must be highly organized and detail oriented. Proficiency with survey and research tools and data analysis programs is helpful.

Work/Life Balance
3.8 ★
Salary Range--
Career Opportunity
3.6 ★
Avg. Experience2-4 years

Market Research Salaries

Average Base Pay

£29,989 /yr
Same as national average
Not including cash compensation
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Median: £30K
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Glassdoor Estimated Salary

Market Research Career Path

Learn how to become a Market Research, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

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Market Research Insights

Read what Market Research professionals have to say about their job experiences and view top companies for this career.
Rutgers UniversityRutgers University
Market Specialist
22 Jul 2019

“The benefits are strong and I'd recommend applying to a graduate program if you can.”

Golden SpiralGolden Spiral
Content Marketer
26 Feb 2021

“I learned a lot here and it was a great place to be early on in my career.”

Market Research Analyst
21 Oct 2019

“Good learning and a nice place to learn latest tech in the market and build your career.”

Insulet CorporationInsulet Corporation
Market Access
27 Aug 2019

“I feel empowered to make decisions and we have a good cultural feel beginning to build.”

Vectone MobileVectone Mobile
Former Market Research Analyst
24 Jan 2021

“Salary only is good other than that nothing is good and you will not even get 2 months salary fully because you will be fired.”

Market Research Analyst
11 Mar 2021

“I did not find any Cons in fact this is the best place to work at”

BNP Paribas Securities ServicesBNP Paribas Securities Services
Tax Market Specialist
4 Jul 2021

“If you re lucky you will find a good life balance depending on the team you will be allocated”

Content Marketer
21 Apr 2021

“They have an amazing Product Training Session which will really help you understand the product.”

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Market Research Interviews

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