What does a Marketing Coordinator do?
Marketing coordinators assist the marketing department with its initiatives and programs. Their responsibilities can vary greatly depending on the company. Tasks may include: coordinating marketing and community events, assisting with the development, execution, and monitoring of email, digital, social media, and content marketing campaigns, creating original content, and conducting market research.
Most marketing coordinators have a Bachelor's degree in marketing, advertising, business administration, or a related field. Creativity is one of the most important skills for marketing coordinators, and a typical marketing coordinator also has excellent project management and communication skills.
Marketing Coordinator Salaries
Average Base Pay
Marketing Coordinator Career Path
Learn how to become a Marketing Coordinator, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.
Marketing Coordinator Insights
“Few of the people working here are really good and helpful and they can mentor you really well.”
“I get better and better at my job every day and our training is really interactive and fun.”
“There were many opportunities for growth within my position and I felt like my opinion was highly valued.”
“Compensation is competitive but inconsistent and based on an antiquated banding and annual review approach/system.”
“Pressure from clients and upper levels at the organization was easily felt during my time.”
“You’re trusted and empowered to do the work and the work is interesting and diverse.”
“People are nice and friendly so you don't have to overthink messaging them / asking them questions.”
“No longer about building a great place to work and trusting the best talent will follow.”
Marketing Coordinator Interviews
Marketing Coordinator jobs
Frequently asked questions about the role and responsibilities of a marketing coordinator
When working as a marketing coordinator, the most common skills you will need to perform your job and for career success are Microsoft Office Suite, Indesign Photoshop, Adobe Creative Suite, Powerpoint and Excellent Communication.
- Digital Marketing
- Marketing Communications Specialist
- Brand Manager
- Marketing Manager
The most common qualifications to become a marketing coordinator is a minimum of a Bachelor's Degree and an average of 0 - 1 of experience not including years spent in education and/or training.