What does a PR do?

Public relations specialists are responsible for growing, shaping, and maintaining a company's reputation and brand. Public relations specialists are tasked with identifying media opportunities, maintaining existing media relations, and promoting positive public awareness of the company through external communications. Public relations specialists can work in-house or for an agency. Public relations specialists span most industries.

Public relations specialists need to have a Bachelor's degree in public relations, marketing, communications, or a related field. Some public relations specialists choose to pursue an Acreditation in Public Relations (APR) by passing an exam, but this isn't always necessary. The best public relations specialists have exceptional interpersonal skills, are strong at time management, and have an eye for detail.

  • Draft press releases, pitches, case studies, white papers, and media summaries
  • Build relationships with new media contacts and maintain relationships with existing contacts
  • Manage media requests in a timely and professional manner
  • Pitch story ideas and content to media
  • Ensure all communication is cohesive with the brand image
  • Track and analyze media coverage to inform future campaigns
  • Measure PR program impacts using regular reporting
  • Organize, schedule, and prepare key leaders for press interviews
  • Bachelor's degree in communications, journalism, public relations, marketing, or related field
  • 3-4 years of experience in public relations or corporate communications
  • Excellent organization skills
  • Demonstrated ability to prioritize tasks and manage time effectively
  • Strong working knowledge of a variety of public relations programs
  • Strong oral and written communication skills
  • Proficient in Microsoft Office
  • Proven ability to develop, implement, and execute successful public relations campaigns
Work/Life Balance
3.7 ★
Salary Range--
Career Opportunity
3.6 ★
Avg. Experience8+ years

PR Salaries

Average Base Pay

£35,862 /yr
Same as national average
Not including cash compensation
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Median: £36K
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Glassdoor Estimated Salary

PR Career Path

Learn how to become a PR, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

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PR Insights

Read what PR professionals have to say about their job experiences and view top companies for this career.
PR Specialist
28 Jul 2021

“Learning and development is truly a priority and this could be a great job the beginning of your career.”

Argyle Public RelationshipsArgyle Public Relationships
PR Practitioner
24 Oct 2019

“People here have a great work ethic but also enjoy socializing and supporting one another.”

The N2 CompanyThe N2 Company
Press Coordinator
8 Oct 2021

“No bonuses (unless you count Olive Oil as a great Christmas Bonus.. no.”

Media and Public Relations
15 Oct 2020

“So thank you so much Digi Grow Hub for giving me such great opportunity to work with you.”

Digital PR Intern
5 May 2020

“Truly an amazing place to work filled with opportunities every day to add your own personal stamp.”

Baltimore County Public SchoolsBaltimore County Public Schools
Social Media and PR Specialist
10 Jan 2021

“Everyone was willing to give a helping hand while I got comfortable with the job.”

Christians Against PovertyChristians Against Poverty
Local PR Officer
5 Jul 2021

“There actually aren't any cons apart from perhaps taking a great work environment for granted.”

Public Relations Specialist
19 Nov 2021

“I was micromanaged and then I was verbally harassed for not doing what they expected (but never outright told me).”

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PR Interviews

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PR jobs

Frequently asked questions about the role and responsibilities of a pr

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