What does a Product Line Manager do?

Product line managers maintain a portfolio of all the products and product lines built by the company as they create, track, and monitor all the products within all its existing product lines. They provide product and market intelligence to companies with a clear objective of increasing market share. They define the product, pricing, positioning, and promotion strategies, and provide competitive analysis, including analyzing data, market trends, identifying market opportunities, advising on pricing and promotional decisions, alongside recommendations and guidance.

Product line managers act as customer advocates and customer voices and fully understand the aspects of a customer’s business and capture and articulate any relevant market problems to translate them into market requirements for product management. They monitor the creation and development of new products, perform ongoing market research while tracking customer satisfaction, and participate in the product decision-making process and measurement of product success. Product line managers need a bachelor's degree in business, marketing, or related fields.

EducationBachelor's Degree
Work/Life Balance
3.5 ★
Salary Range--
Career Opportunity
3.7 ★
Avg. Experience5-7 years

Product Line Manager Salaries

Average Base Pay

£37,103 /yr
Same as national average
Not including cash compensation
See More Insights
Median: £37K
See More Insights
Glassdoor Estimated Salary

Product Line Manager Career Path

Learn how to become a Product Line Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Product Line Manager
See Career Path

Product Line Manager Insights

Read what Product Line Manager professionals have to say about their job experiences and view top companies for this career.
Juniper NetworksJuniper Networks
Product Line Manager
18 Sep 2021

“4. compensation is fair and even better than average (in my case)”

DXC TechnologyDXC Technology
Delivery Line Manager
19 Jan 2022

“You've got to work with competitive and amazing people.”

US Coast GuardUS Coast Guard
Asset Line Manager
13 Oct 2020

“Not flexible in terms of career path”

Lockheed MartinLockheed Martin
First Line Manager
11 Sep 2020

“Good opportunities to change career paths based on interests”

Product Line Manager
21 Jan 2021

“Great people to work with”

Head of Product Line
29 Sep 2021

“Good work life balance overall”

Line Manager
18 Feb 2021

“Great opportunities to grow your career”

Front Line Manager
4 Oct 2020

“The pay is pretty good”

See More

Product Line Manager Interviews

Related Careers

Product Marketing Manager
No skills overlap
Product Manager
No skills overlap
Digital Marketing
No skills overlap
Marketing Manager
No skills overlap

Product Line Manager jobs

Frequently asked questions about the role and responsibilities of a product line manager

The most similar professions to product line manager are:
  • Product Marketing Manager
  • Product Manager
  • Digital Marketing
  • Marketing Manager

The most common qualifications to become a product line manager is a minimum of a Bachelor's Degree and an average of 0 - 1 of experience not including years spent in education and/or training.