What does a Product Marketing do?
Product marketing managers are responsible for overseeing the comprehensive marketing efforts related to a particular product, brand, or product line. They develop and execute marketing campaigns and promotional initiatives. They play a central role in establishing the brand vision and approving content and messaging. They lead a team of marketing specialists, content developers, and other staff. Their work often involves conducting market research and studying competitor campaigns. They establish metrics for evaluating campaign performance and perform data analysis to monitor ongoing initiatives.
Product marketing managers typically have at least a bachelor’s degree in marketing, and a background in marketing or communications. They should have experience developing and supervising marketing campaigns. These roles require strong leadership and project management skills. Proficiency with Google Analytics and similar tools is helpful.
Product Marketing Salaries
Average Base Pay
Product Marketing Career Path
Learn how to become a Product Marketing, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.
Product Marketing Insights
“Everyone on the team is super nice and supportive and I never had any coworker issues.”
“Our team was periodically recognized as doing excellent work and our skills were absolutely unique in the company.”
“They care about your personal growth and helps you to align your career goals better.”
“Work/life balance (I usually end up pulling at least one all nighter a week).”
“Because it is such a large company there are little opportunities to take responsibilities outside of your assigned role.”
“out because there is no career path or anyone to help you get to the next level.”
“good colleagues and friends to work with..”
“Amazing people and team to work with.”
Product Marketing Interviews
Product Marketing jobs
Frequently asked questions about the role and responsibilities of a product marketing
When working as a product marketing, the most common skills you will need to perform your job and for career success are Excellent Communication, Newsletters, Adobe Acrobat, Integrator and SharePoint.
- Product Owner
- Technical Product Manager
- Product Manager
- Digital Marketing
The most common qualifications to become a product marketing is a minimum of a Bachelor's Degree and an average of 0 - 1 of experience not including years spent in education and/or training.