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What does a Publicist do?

A publicist is responsible for ensuring that their client or company is always portrayed positively in the public eye. Duties include managing day to day relations with media as well as the social media accounts of the company. Additionally, publicists are also responsible for scheduling events, speaking engagements, interviews and public appearances with the relevant personnel. In some instances, publicists are responsible for creating buzz for new products to increase sales and demand.

A bachelor's degree in public relations, journalism, communications, business or English is typically required to become a publicist. For higher-level positions, employers may require a master's degree in public relations or journalism. Proven experience as a publicist in the industry is also preferred. An excellent publicist is a great people's person with exceptional interpersonal skills required to develop strong and successful relations with external personnel. The ability to multitask and manage time efficiently are greatly valued skills in the profession. Due to the nature of the job, publicists may be required to sit, stand and move around for long periods of time and the flexibility to travel to locations is necessary.

  • Create effective publicity plans for clients
  • Pitch stories and ideas to media outlets on behalf of the client
  • Arrange publicity opportunities such as speaking engagements, appearances and interviews
  • Draft talking points for the client and help them prepare for press visits, conferences and interviews
  • Build and maintain successful relationships with the media and other outlets
  • Oversee social media activity to ensure that the client is viewed in a positive light at all times
  • Manage day to day relations with media and other platforms
  • Promote the client or company image in a successful manner
  • Master's degree in journalism or public relations preferred
  • Proven experience working as a publicist in the industry preferred
  • Strong knowledge of current affairs in the industry
  • Impeccable interpersonal and social skills
  • Efficient multitasking and time management abilities
  • Excellent verbal and written communication skills
  • Exceptional debating and public speaking abilities
  • Professional appearance and demeanor
  • Able to sit, stand and move around for long periods at a time

Average Years of Experience

0 - 1
10%
2 - 4
63%
5 - 7
11%
8+
16%

Common Skill Sets

Requests
Traditional
Releases
Excellent Organizational
Strong VERBAL
Written Communication
Interpersonal and Communication
Spread

Publicist Salaries

Average Base Pay

£30,474 /yr
Same as national average
Not including cash compensation
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£24K
Median: £30K
£39K
See More Insights
Glassdoor Estimated Salary

Publicist jobs