What does a Retail Representative do?

Retail representatives perform customer service and sales duties at retail store locations. They are sometimes also known as retail store associates. They assist customers, answering their questions, helping them locate items, and providing product information. They also explain details about current store promotions and sales. They complete sales and other transactions using a cash register terminal. They manage inventory, assemble displays, and stock shelves. They assist customers with returns or other issues related to previous purchases. They are also responsible for maintaining a safe and clean store environment.

Retail representatives typically have a high school diploma, and commonly have a background in retail sales or customer service. They must have excellent communication and customer service skills. Experience operating a cash register or sales terminal is helpful.

What responsibilities are common for Retail Representative jobs?
  • Keep entire work site neat, clean and organized.
  • Promote and maintain a safe working and shopping environment.
  • Accurately manage personal cash drawer opening, closing, and balancing.
  • Focus on the customer by giving a warm and friendly greeting, maintaining eye contact and offering help locate additional items when needed.
  • Comply and actively support all company policies and procedures.
  • Report any register malfunction to supervisors.
  • Assist with inventory process (i.e., ordering, receiving, returns).
  • Assist customers with large purchases (taking out to vehicle).
  • Help to ensure the store is stocked, clean, and in proper operational order.
  • Assist other store employees in maintaining security in stores.
  • Adhere to cash policies and procedures to minimize losses.
  • Greet and assist customers with their needs.
  • Utilize inventory management systems to scan, process, and count product.
What are the typical qualifications for Retail Representative jobs?
  • Associate's or Bachelor's Degree in business, finance or information technology or equivalent experience.
  • Ability to work independently and to use composure and critical thinking for problem solving.
  • A multitasker with strong product knowledge and consummate professionalism.
  • Strong work ethic and able to interact with confidence.
  • Can collaborate with other team members.
  • Has leadership skills and a positive attitude.
  • Fluent in computing systems and technology such as RSS or Microsoft Excel.
  • Experienced in expense control.
EducationBachelor's Degree
Work/Life Balance
3.4 ★
Salary Range--
Career Opportunity
3.2 ★
Avg. Experience2-4 years

Retail Representative Salaries near United Kingdom

Average Base Pay

£30,400 /yr
Not including cash compensation
See More Insights
Not enough salaries reported to show distribution
See More Insights
Glassdoor Estimated Salary

Retail Representative Career Path

Learn how to become a Retail Representative, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Retail Representative
Senior Retail Representative
Retail Representative

Years of Experience Distribution

0 - 1
2 - 4
5 - 7
Not including years spent in education and/or training

Retail Representative Insights

Read what Retail Representative professionals have to say about their job experiences and view top companies for this career.
Retail Support Manager
19 Jun 2023

“Minimal supervision because I was trusted to do my job gave me confidence and motivation to exceed expectations.”

Front Store Sales Clerk/Pharmacy Assistant
14 Mar 2022

“workers and team to work with even though it was my first time working as a part time.”

Rimrock Auto GroupRimrock Auto Group
Sales Staff
10 Jan 2023

“At first I ignored it since I badly needed a job but on my third day the harassment started”

St. Joseph's/Candler Health SystemSt. Joseph's/Candler Health System
Oncology Retail Coordinator
25 May 2023

“not the best pay and not willing to discuss pay”

Associate Retail Process
28 Jul 2023

“Nice place to work and career growth”

Store Worker
2 Jun 2022

“Your boss may be unreliable and/or unhelpful.”

Mac Genius
14 Jun 2022

“You'll always find interesting people walking in so it is great for networking.”

Store Employee
4 Nov 2022

“It started with the job interview where I was asked what my salary indication was.”

See More

Retail Representative Interviews

Frequently asked questions about the role and responsibilities of a retail assistant

Also known as a store associate, a retail assistant spends a typical day assisting customers with their shopping needs. Retail assistants typically work in a brick-and-mortar store. Each day, they provide answers to questions about goods, help customers locate certain products, and keep the store clean and orderly.

Working as a retail assistant can be a great way to start your career in retail. The job often allows for upward mobility, with many receiving promotions to sales managers. Moreover, retail assistants experience a job with relatively low stress and a strong work-life balance.

The average base salary for retail assistants in the UK is £30,400 per year depending on the location. With enough training and experience, retail representatives can earn as much as £42,548 annually.

As with any job, there are some drawbacks to being a retail representative. While they typically follow a traditional workday, they might need to work longer hours during the holiday season. Because of close contact to customers, retail representatives also need strong communication and organisation skills to be successful at their job, for example when dealing with a difficult customer.

Related Careers

Team Member
25% skills overlap
Business Development Manager
No skills overlap
Sales Representative
38% skills overlap

Retail Representative jobs