What does a Sales Operations Manager do?

The Sales Operations Manager is responsible for the processes, tools, and technologies that support the Sales and Marketing teams of a company. These tools are often collectively referred to as Customer Relationship Management (CRM). As a Sales Operations Manager, your duties will range from providing guidance about market trends, to developing resources and tracking long term sales data for individual stores, as well as the entire domestic chain of stores.

Becoming a Sales Operations Manager will require an undergraduate degree in Business, Technology, Marketing, or a related field. You will also be required to have previous managerial experience and an understanding of business processes and products. Having previous experience working in a company will be valuable if you seek to become a Sales Operations Manager although it is not required.

  • Track long term sales data
  • Implement new technologies as needed to support marketing and sales teams
  • Serve as a liaison between teams and upper management
  • Follow ethical practices with consumer and customer data
  • Assist marketing teams in determining customer outreach methods
  • Monitor and assist with customer retention
  • Train staff on new technology and software
  • Assist with account management
  • Strong analytical skills
  • Ability to perform advanced computing functions
  • Familiarity with databases and sales software
  • Familiarity with Microsoft Office including Access and Excel
  • Strong communication skills
  • Three + years in a Managerial position with increasing responsibility
  • Ability to problem solve
  • Ability to work well in groups
  • Ability to multitask

Average Years of Experience

0 - 1
3%
2 - 4
22%
5 - 7
71%
8+
4%

Sales Operations Manager Seniority Levels

Regional Sales Manager
8% made the transition
Sales Representative
29% made the transition
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Sales Operations Manager Salaries

Average Base Pay

£49,763 /yr
Same as national average
Not including cash compensation
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£30K
Median: £50K
£81K
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Glassdoor Estimated Salary

Sales Operations Manager jobs