What does a SEO Analyst do?

SEO analysts provide insight and expertise related to search engine optimization (SEO) tactics and strategies. They usually serve as part of the marketing department, and work in close collaboration with marketing strategists and content specialists to develop marketing campaigns that will reach and connect with the targeted audience. They compile SEO data such as high-value keywords and use that information to guide content and placement decisions that ensure maximum visibility. They may also build, implement, and oversee SEO tracking and analytical systems and databases. They create reports summarizing performance metrics and other key analytics.

SEO analysts typically have a bachelor’s degree in a marketing or SEO field, and in-depth experience in compiling and analyzing SEO data. Proficiency with data analytics programs and tools is an advantage.

EducationBachelor's Degree
Work/Life Balance
4.2 ★
Salary Range--
Career Opportunity
4.2 ★
Avg. Experience2-4 years

SEO Analyst Salaries

Average Base Pay

£25,684 /yr
Same as national average
Not including cash compensation
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Median: £26K
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Glassdoor Estimated Salary

SEO Analyst Career Path

Learn how to become a SEO Analyst, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Seo Analyst
Seo Analyst Lead
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SEO Analyst Insights

Read what SEO Analyst professionals have to say about their job experiences and view top companies for this career.
Senior PPC Specialist
30 Nov 2020

“In my career I have never come across such a good and helping top management.”

18 Sep 2019

“The people here are great to work with and I've been able to learn and grow from them all”

Ocean HolidaysOcean Holidays
SEO Specialist
22 Dec 2020

“Great incentives and the Christmas party where always epic! Thoroughly enjoyed my time working with everyone there!”

SEO Executive
21 Jun 2020

“I have worked for 4 years and it's one of the best companies of India”

SEM Specialist
12 Aug 2019

“Management is good to give feedback but slow to take our feedback into account and make any real changes.”

SEO Executive
25 May 2021

“It is a great place to start your career and get good exposure to new technologies.”

Senior PPC Specialist
18 Dec 2019

“It's a great experience to work among the best in the industry and constantly learn new things.”

SEO/SEM Analyst
18 Jan 2022

“It's a place to go if you have good package and don't want any growth in career.”

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SEO Analyst Interviews

Related Careers

Search Engine Evaluator
50% skills overlap
Digital Marketing
50% skills overlap
Project Manager
No skills overlap
No skills overlap

SEO Analyst jobs

Frequently asked questions about the role and responsibilities of a seo analyst

When working as a seo analyst, the most common skills you will need to perform your job and for career success are Search Engine, Google Analytics, HTML AND CSS, Website Optimization and AdWords.

The most similar professions to seo analyst are:
  • Search Engine Evaluator
  • Digital Marketing
  • Project Manager
  • Consultant

The most common qualifications to become a seo analyst is a minimum of a Bachelor's Degree and an average of 0 - 1 of experience not including years spent in education and/or training.