What does a Store Manager Designate do?

Store managers are responsible for the general management of a retail store. That could mean one store in a chain of thousands or a stand-alone retail establishment. Regardless of the size of the parent company, a store manager's primary purpose is to ensure that a store's operations run smoothly.

While most companies do not look for their store managers to have a specific educational background, some say they prefer candidates that have a college degree. The best store managers have many years of retail experience, a strong ability to lead, and excellent attention to detail.

  • Drive customer service excellence to every aspect of the store, including store appearance, display of merchandise, product placement, story layout, and selling procedures
  • Ensure strategic goals and sales targets of the store are met by maximizing sales and gross profit, reviewing sales performance, controlling expenses, and managing inventory
  • Hire, train, develop, and supervise staff
  • Provide staff with feedback, coaching, and performance evaluations
  • Coordinate daily staffing and staffing schedules
  • Ensure the store complies with outlined safety policies and proceduces, as well as state and local health regulations
  • Make sure wages, work hours, and equal employment opportunities are upheld according to federal and state laws
  • Perform administrative tasks to support the smooth operation of all store operations, including the timely submission of all personnel paperwork, preparing and submitting reports, and monitoring sales receipts and cash
  • Monitor stock and inventory, and perform quality assurance of merchandise on a regular basis
  • Minimum high school diploma, GED, or equivalent education
  • 3-5 years of retail sales required; retail management experience and a college degree preferred
  • Excellent organizational, time management, prioritization, and multitasking skills
  • Experience with interviewing, hiring and evaluating candidates, and assessing employee performance
  • Basic math skills sufficient to complete orders, calculate inventory, and manage cash registers
  • Ability to reach overhead, bend, squat, kneel, and carry products in order to perform and cover all workfloor duties
  • Able to give clear directions and set expectations for staff
  • Demonstrated ability to lead by example
Education--
Work/Life Balance
2.8 ★
Salary Range--
Career Opportunity
3.3 ★
Avg. Experience8+ years

Store Manager Designate Salaries

Average Base Pay

£26,395 /yr
Same as national average
Not including cash compensation
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Not enough salaries reported to show distribution
£18K
Median: £26K
£38K
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Glassdoor Estimated Salary

Store Manager Designate Career Path

Learn how to become a Store Manager Designate, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

L2
Store Manager
£28,395/yr
L3
L4
Store Manager Iv
£26,362/yr
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Store Manager Designate Insights

Read what Store Manager Designate professionals have to say about their job experiences and view top companies for this career.
Nadege PatisserieNadege Patisserie
Assistant Store Manager
18 Jun 2019

“Owners don't really know what they're doing and expect the underpaid and overworked staff to deliver the world”

El Topo
Retailer
23 Sep 2021

“I really liked working there the wait staff was great and talkative and the kitchen was understanding towards mistakes.”

Circle KCircle K
Assistant Store Manager
19 Jul 2019

“If you have a great manager it’s a good and easy job to have.”

bareMineralsbareMinerals
Assistant Boutique Manager
24 Jan 2021

“It is such a fun and great environment to work especially with the right staff.”

SubwaySubway
Store Manager
14 Sep 2019

“Not getting paid more for stepping up and continuing to do great work and not getting recognition.”

Dollar GeneralDollar General
Store Manager
28 May 2019

“I was a store Manager so my pay was good but not good enough for the way I was treated.”

ReebokReebok
Retail Team Lead (Keyholder)
5 Aug 2021

“The pay is average but not what I feel is fair since you have to do everything.”

DreamsDreams
Store Manager
16 Aug 2020

“Most employees are nice but don't get to comfortable here or you'll get stuck.”

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Store Manager Designate Interviews

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Store Manager Designate jobs