What does a Technical Marketing Specialist do?

Technical marketing specialists plan, develop, create, and execute marketing campaigns and materials about technical topics or for an audience comprised of technical users. These materials may include sales sheets, spec sheets, demonstration videos, case studies, and other content formats. They conduct market research to identify the concerns and priorities of their target user or consumer, and incorporate solutions or relevant information into the messaging. This type of marketing is often found in the B2B sector, where the target audience may be technical professionals.

Technical marketing specialists typically have a bachelor’s degree in marketing or a related field. They must be well-versed in marketing practices and strategies, including the use of digital media platforms. Experience using online analytics tools is helpful, and strong project management skills are required.

Work/Life Balance
3.8 ★
Salary Range--
Career Opportunity
3.6 ★
Avg. Experience2-4 years

Technical Marketing Specialist Salaries

Average Base Pay

£39,504 /yr
Same as national average
Not including cash compensation
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Not enough salaries reported to show distribution
Median: £40K
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Glassdoor Estimated Salary

Technical Marketing Specialist Career Path

Learn how to become a Technical Marketing Specialist, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

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Technical Marketing Specialist Insights

Read what Technical Marketing Specialist professionals have to say about their job experiences and view top companies for this career.
Placement InternationalPlacement International
Marketing Specialist
28 Apr 2020

“I felt welcome when I first joined and the onboarding training process was smooth and friendly.”

CMG FinancialCMG Financial
Marketing Specialist
10 Jun 2019

“It's also beneficial that we have flexibility in our work and the autonomy to create what we think is the best and most effective.”

Sunbelt RentalsSunbelt Rentals
Marketing Specialist
28 Mar 2021

“It was a very cool experience for me and I learned a lot from my role.”

Canon EMEACanon EMEA
Marketing Specialist
12 Feb 2020

“The people are great and are always willing to help you and progress your career.”

Marketing Specialist
18 Oct 2021

“that's the best place to work on and to study at the same time.”

Marketing Specialist
29 Jul 2019

“Working for PingPong has given me valuable and transferrable skills that will propel my career forward.”

Marketing Specialist
15 Apr 2021

“Salary growth is slow other than this I don't see any other major draw back .”

Inbound Marketing Specialist
23 Jan 2021

“The training was designed in such a way to bring the best out of an employee.”

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Technical Marketing Specialist Interviews

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