What does a Vice President of Product do?

Product managers are responsible for the strategy and blueprint of a product or product line. They're tasked with finding the why, what, and when of a product, and they communicate its business value to a product team in a clear, concise way to ensure the team understands the purpose behind the new product or release. They lead the product team and all aspects from the conception of the product to its launch.

Product managers oversee the development and improvement of products and understand the customer experience to create product prices and determine potential future requirements. They present market forecasts and implement the project’s profit and loss estimates. Often, they serve at the intersection between business technology and user experience. They examine the markets and customer demands alongside the competition to influence a product’s vision. They execute strategic and tactical roles within a company and pivot between different functions. They look after the product to achieve its business goals and to maximize the return on investment. Product managers need a bachelor's degree in business, management, or related fields.

EducationBachelor's Degree
Work/Life Balance
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Salary Range--
Career Opportunity
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Avg. Experience5-7 years

Vice President of Product Salaries

Average Base Pay

£138,725 /yr
Same as national average
Not including cash compensation
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Median: £139K
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Glassdoor Estimated Salary

Vice President of Product Career Path

Learn how to become a Vice President of Product, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Vice President of Product
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Vice President of Product Insights

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Vice President of Product Interviews

Related Careers

Product Line Manager
Product Marketing Manager
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Digital Marketing
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Marketing Coordinator
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Vice President of Product jobs

Frequently asked questions about the role and responsibilities of a vice president of product

When working as a vice president of product, the most common skills you will need to perform your job and for career success are Agile Scrum, Agile Software Development, SaaS, Masters IN Business and Collaboration.

The most similar professions to vice president of product are:
  • Product Line Manager
  • Product Marketing Manager
  • Digital Marketing
  • Marketing Coordinator

The most common qualifications to become a vice president of product is a minimum of a Bachelor's Degree and an average of 0 - 1 of experience not including years spent in education and/or training.