What does a Visual Manager do?

Visual managers are responsible for maintaining the aesthetic appearance of a retail store or other business operation. They are sometimes also called visual merchandising managers. They plan and execute floor plan arrangements including décor and design, along with any window displays. They may coordinate a consistent look across several locations or departments. They often work in close collaboration with marketing and other departments to align strategic planning, ensuring any high-priority promotions or campaigns are incorporated into the design. They analyze inventory and sales data to guide product placement and promotion decisions.

Visual managers typically have a bachelor’s degree in marketing or another business discipline, although equivalent professional experience is often acceptable. They often have a background in retail merchandising or marketing. These roles are best suited for organized people with strong leadership skills.

Education--
Work/Life Balance
3.0 ★
Salary Range--
Career Opportunity
3.2 ★
Avg. Experience2-4 years

Visual Manager Salaries

Average Base Pay

£30,846 /yr
Same as national average
Not including cash compensation
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£21K
Median: £31K
£45K
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Glassdoor Estimated Salary

Visual Manager Career Path

Learn how to become a Visual Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

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Visual Manager Insights

Read what Visual Manager professionals have to say about their job experiences and view top companies for this career.
DebenhamsDebenhams
Store Visual Supervisor
9 Feb 2021

“The skills I acquired were second to none and creative freedom was one of the biggest attributes to this job.”

AnthropologieAnthropologie
Visual Manager
19 Mar 2021

“I spent my entire 2 weeks of training replenishing the shop floor under the guise of ‘learning the products’.”

MakersMakers
People Assistant
11 Jun 2021

“Great autonomy over your own work and responsibilities.”

adidasadidas
Visual Manager
12 Nov 2020

“Great people to work with”

H&MH&M
Area Visual Manager
29 Dec 2020

“Good opportunities for career development”

Banana RepublicBanana Republic
Visual Manager
11 Sep 2020

“Great people to work with”

Bloomingdale'sBloomingdale's
Visual Director
22 Feb 2021

“better work life balance needed”

Oak and FortOak and Fort
Visual Manager
9 Aug 2019

“You meet great friends”

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Visual Manager Interviews

Related Careers

Visual Merchandiser
£20,593
No skills overlap
Merchandise Manager
£57,427
No skills overlap
Merchandise Planner
£34,474
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Merchandiser
£25,975
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Visual Manager jobs

Frequently asked questions about the role and responsibilities of a visual manager

The most similar professions to visual manager are:
  • Visual Merchandiser
  • Merchandise Manager
  • Merchandise Planner
  • Merchandiser