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Gupta Media

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Gupta Media

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Gupta Media FAQ

Have questions about working at Gupta Media? Read answers to frequently asked questions to help you make a choice before applying to a job or accepting a job offer.

Whether it's about compensation and benefits, culture and diversity, or you're curious to know more about the work environment, find out from employees what it's like to work at Gupta Media.

All answers shown come directly from Gupta Media Reviews and are not edited or altered.

21 English questions out of 21

7 August 2020

Does Gupta Media offer healthcare cash plans?

Pros

- Robust training program - Gained knowledge of the digital marketing space - Was able to run campaigns for high profile clients within the first few weeks of joining - Nice office space and material perks

Cons

By far the biggest con is the emotionally abusive, narcissistic, and manipulative founder. His immature behavior trickles down throughout the company, giving way to an environment that emphasizes pressure and performance over collaboration and learning, and he enjoys leading by fear. Short term goals are pursued at the expense of the employees’ morale and mental health. Turnover is high, diversity is low, and pay is not even comparable to other salaries within the industry. I didn’t heed the warnings when reading earlier reviews, but hopefully you will.

Short term goals are pursued at the expense of the employees’ morale and mental health.

7 August 2020

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28 July 2020

Does Gupta Media offer vision insurance?

Pros

- learn a lot in a short period of time - free food

Cons

- wear way too many hats to truly become an expert in one category (ie you may be running both search and social campaigns, but it doesn't mean you are running them all well) - too overloaded with campaigns to put significant effort into each one - plenty of times only have the ability to turn it on and never look back - emotionally abusive leadership - random pop quizzes or callouts to make you feel inferior - severe lack of diversity - toxic and competitive culture - no HR - truly not worth the "perks" advertised - you can learn just as much in a non-toxic environment

Advice to Management

Cannot understand how any of the actually kind and talented upper management can live through the abuse and toxic culture - you don't even know what's out there because you've never worked elsewhere, but it get's so much better once you leave.

free food

28 July 2020

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24 April 2020

How are the career development opportunities at Gupta Media?

Pros

For a new college grad, I’m not sure there are many other companies willing to give you the responsibility to manage such large clients with such little experience. Through a rigorous training program, you will very quickly learn almost everything there is to know about managing media. The skills you gain in even the first few months make Gupta Media a pragmatic place to begin your career, and can set you up well for any future opportunities in paid digital marketing.

Cons

All of that learning comes at a HEAVY cost. Gupta Media has a tendency to leverage the flashiness of a music-industry job in justifying challenges to pay/hours, and reveals flaws in their company culture. To some degree, this is expected at any entry-level agency-side position. However, if you don’t have a pointed motivation to work in music/entertainment, you will no doubt find yourself feeling overworked, undervalued, and frustrated by the lack of an established HR department to voice those concerns. The CEO’s ego also clouds clarity over key issues: namely his own perception, employee happiness, and what actually needs to be changed.

Advice to Management

I’m left to feel that nothing will change unless the CEO changes, of which I have no hope.

The skills you gain in even the first few months make Gupta Media a pragmatic place to begin your career, and can set you up well for any future opportunities in paid digital marketing.

24 April 2020

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30 March 2021

What kind of career opportunities exist at Gupta Media?

Pros

A lot of hands on experience very quickly. You will be trained and learn the ins and outs of major advertising platforms. You consult with clients, guide their media buys, and work to optimize campaigns. The company is filled with smart people from the top of the org to the bottom. There has been a focus on HR and work life balance with the inclusion of our new head of people, and the response to COVID-19 was well thought out. I've had a lot of flexibility to tackle new problems, onboard different tools, and pursue inventive/creative solutions. The agency is expanding quickly with key additions to the organization at all levels, especially in senior leadership roles. We have a great client list that includes some of the largest brands in the world, and you have the opportunity to soak up a lot of information about different industries and businesses.

Cons

As with any agency, there are times where work needs to be done immediately, or late, or on a weekend. It doesn't happen all the time, but it does happen. If you're looking for a 40 hr/week job that you can forget about completely, this is not that because the ads are always on.

Advice to Management

Keep up the good work with HR strategy and growth!

We have a great client list that includes some of the largest brands in the world, and you have the opportunity to soak up a lot of information about different industries and businesses.

30 March 2021

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9 May 2022

Does Gupta Media have any sort of mentoring programme?

Pros

Gupta Media hires a lot of employees directly out out of college and has them go through extensive training. The training includes media planning basics, media buying of common platforms (Facebook, Twitter, YouTube, etc.), and an overview of reporting. This training provides new employees with a solid foundation for digital advertising. Free snacks are always available. The majority of the staff is relatively young and many are friends outside of work.

Cons

CEO is rude and condescending, especially to the women who work at Gupta Media. CEO micromanages employees including managers. This includes random pop quizzes that employees must complete before logging off for the day and not allowing employees to wear headphones until they have worked at the company for at least 1 year. 50-55 hours per week are the norm. Although these hours are not unheard of for advertising agencies, the majority of agencies have better work perks due to working with bigger name brands/clients with larger budgets. Benefits are lacking compared to other agencies. New hires only receive 10 days paid vacation at Gupta while other agencies offer over 20 days of paid vacation as well as gym stipends, etc. Extremely high turnover, which results in employees needing to switch managers and pick up slack leftover from employees who have departed.

Advice to Management

The CEO’s aggressive management style seems to trickle down to managers, which creates a hostile work environment where all employees need to walk on egg shells to appease the CEO. I would encourage the CEO to treat his employees with basic respect and take a step back to allow managers to lead their own teams. I would also recommend increasing vacation time and introducing other work perks. All agencies will have longer than normal hours, but benefits/perks help make it more manageable.

The training includes media planning basics, media buying of common platforms (Facebook, Twitter, YouTube, etc.), and an overview of reporting.

9 May 2022

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21 English questions out of 21

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