Conversational more than skill or technical. A point of emphasis I noticed was what does keeping commerce hum mean to you? That’s the company motto so it makes sense. With several interviewers they well actually-ed me on that topic and it’s not suitable. Additional note for an insistence on the notion “we do things a little different here.” They/we do. Better or worse. So, no matter how good you are be ready to roll with that undercut.