Zolo Interview Question: What is ATL and BTL?... | Glassdoor.co.uk

Interview Question

Sales and Marketing Associate Interview London, England

What is ATL and BTL?

Answer

Interview Answer

1 Answer

0

ATL stands above the line meaning that that the advertising target audience
BTL below the line advertising is going to target a specific group
develop ads

Anonymous on 24 Oct 2019

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