Brand manager intern Interview Questions

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Brand Manager Intern interview questions shared by candidates

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PepsiCo
Associate Brand Manager Intern was asked...21 February 2012

Talk about a product category where we should be that we aren't.

1 Answers

I discussed trends in greek yogurt and how the quaker equity and new Wimm-Bil-Dan purchase provides an opening for them Less

Procter & Gamble

Tell me about a time when you give your opinion and its outcome.

1 Answers

Should answer in this order: When - Where - What - Solution & Outcome

PepsiCo

Talk about a time when you provided a creative solution to a problem

1 Answers

Mine was very specific, but involved a case competition that I was involved in.

Henkel

Why did you choose Henkel?

1 Answers

Not only for being an FMCG but also for its high interest in combining sustainability into their business model. Less

General Mills

Technical questions on brand management. Was expecting more behavioral.

Reckitt

Can you give an example of leadership?

Bayer

What is your favorite product and why? How would you reposition it to reach a larger audience?

Johnson & Johnson

Tell me about yourself? Why J&J? Why you're the best candidate?

Johnson & Johnson

Describe a time you had to solve an issue without supervision.

Kellogg Company

A time when you succeeded + failed

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